It’s easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and follow the steps in this article. Read the full article at MarketingProfs
As of July 1, 2023, the version of Google Analytics we have used for 10 years will stop processing hits. This is a major change, and it means that Google Analytics 4 (GA4) will fully replace Universal Analytics (UA). The good news is there is still time – but you can’t keep putting off learning … Read more
Globally, businesses are expanding both in size and scope, and new organization strategies are needed to adapt. The Scaled Agile Framework was introduced to assist these organizations in transforming themselves into lean-agile. SAFe® is now taking over traditional organizations, which makes its implementation important for professionals. The SAFe® Program Consultant plays an important role here. … Read more
Sales funnels are the best thing you can do for your business, so we’ve rounded up the best 5 software tools that will power your business up. (psst! If you haven’t started looking into sales funnels for your business, this is your cue to get serious about them. Go!) At the shallow end of the … Read more
![CREATIVE 02 linkedin 700x421 - 7 Ways to Use Your Online Reputation to Get More Traffic, Leads, and Sales [Free Webinar on April 12th]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/CREATIVE-02-linkedin-700x421.png "7 Ways to Use Your Online Reputation to Get More Traffic, Leads, and Sales [Free Webinar on April 12th]")
Your online reputation can have a huge impact on your business. A whopping 93 percent of consumers say online reviews impact their purchasing decisions. You can earn a positive reputation online by providing a great user experience, selling quality products or services, and having exceptional customer service. You should also have strategies in place to … Read more
It is impressive enough that Colin, Ryan, and Austin Gill, ages 16, 13, and 11 respectively, started their own candle company in 2017. But even more admirable is the mission behind their brand Frères Branchiaux. Sure, the brothers initially came up with the business idea as a way to circumvent asking their parents for more … Read more
Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. This topic is addressed during a recent Google Search Central SEO office-hours hangout in response to a question about GPT-3 AI writing tools. There’s a debate in the SEO community about the … Read more
Time to take your brand to the doctor. How does it measure up? Ask yourself these six questions to see if you need to make changes. Read the full article at MarketingProfs
Forex markets are running all day long turning numerous skilled enthusiasts into millionaires. But there is a huge number of newcomers who do not get the chance to make sufficient profit to carry on simply due to a lack of knowledge and experience. Such individuals benefit from the existence of various automated trading tools such … Read more
February 23, 2022, was a regular Wednesday for Ukrainian marketers and SEO specialists. We had our morning coffees and did tech audits, built some links, and revamped a couple of landing pages. We were striving for better visibility and conversions, trying hard to keep up with the deadlines, and hoping to reach our KPIs. Then, … Read more
When you’re looking to upgrade your digital marketing strategy, free and paid SEO tools can help you increase traffic and convert leads. Ubersuggest, my SEO tool that has over 50,000 users, is one great option. I developed Ubersuggest to give marketers and business owners the data they really need to improve their website’s SEO, gain … Read more
What is search engine optimization (SEO)? Hundreds of different strategies fall under the definition of the term, which is any action taken to earn a higher quality rating from search engines in order to boost your ranking on the results pages. It all comes down to the fact that the higher you are in the … Read more
In the world of search engine optimization (SEO), the top strategies for copywriting are continually shifting as we adjust to Google’s algorithm updates. You may have come across digital marketing experts who offer guidance on how to improve your place in the search rankings by following their recommendations for word count range. There have been … Read more
If the formula for measuring ROI is so straightforward, why do so many marketers struggle with it? They may be looking for their Y in the wrong place. Read the full article at MarketingProfs
The Covid-19 pandemic put a never-seen-before spotlight on telehealth. Remote healthcare services stepped into a sudden reduction of in-person care created by fears and restrictions caused by the virus. While the most intense days of the pandemic are fading into the past, remote healthcare isn’t going anywhere. Much like remote work, the ability to provide … Read more
There’s a lot of confusion out there when it comes to copywriting. What makes it different from other types of content writing? Copywriting is very goal-driven–its usual purpose is to get users to take a specific action. Copywriting can refer to text on call-to-actions (CTAs), email copy, copy on social ads, and anything else that … Read more
In a Google SEO Office hours hangout, someone asked Googler John Mueller related the situation of articles talking about his site but that the mentions of the brand name or domain name were not linked to his site. What he wanted to know was if those mentions of his domain and brand name could pass … Read more
Running a marketing agency isn’t easy. It’s not even *slightly* hard. It’s really hard. The challenges you face will have you questioning why you chose to build an agency in the first place, and if it’s time to throw in the towel. Difficult clients, employees, and deliverables turn the romanticized dream of agency life into … Read more
