Threads and Spill: Can These New Apps Dethrone Twitter?

Threads and Spill: Can These New Apps Dethrone Twitter?

Since getting purchased by Elon Musk, Twitter has been in a highly-publicized tailspin. Between staff cuts, unpopular feature changes, public disputes with reputable media entities, and declining traffic and ad revenue, the platform has had a tumultuous year. One thing Twitter hasn’t had to deal with in its 17-year history is direct competition. While there … Read more

xAI: Elon Musk’s Endeavor To Unlock Mysteries Of The Universe

xAI: Elon Musk's Endeavor To Unlock Mysteries Of The Universe

Elon Musk announced the formation of xAI, a new artificial intelligence company, on Twitter. Announcing formation of @xAI to understand reality — Elon Musk (@elonmusk) July 12, 2023 The mission of xAI, according to its website, is to “understand the true nature of the universe.” The company may develop Musk’s vision of a truthful ChatGPT … Read more

Microsoft Mitigates Hacker Access To Government Email Accounts

Microsoft Mitigates Hacker Access To Government Email Accounts

Microsoft announced that it recently blocked a group of hackers, which it labeled Storm-0558, that accessed email accounts belonging to around 25 organizations, including government agencies. What Happened With Storm-0558 In a blog post, Microsoft said it began investigating abnormal activity in some email accounts on June 16 after being notified by customers. Its investigation … Read more

How to Write About Your Professional Background

How to Write About Your Professional Background

A great way to share more about your background is to have a prepared document, like a professional bio. A professional bio can be shared with prospective employers, shared with your colleagues, included in your social media profiles, used for speaking engagement announcements, or used as an author bio on a blog. Here, we’ll explore … Read more

How to Prepare for an SEO Conference, Including MozCon

A man and a woman smiling in blue company shirts

Conferences are a whirlwind experience. Regardless of your industry, conferences give you the chance to step out of your home office and into a dynamic environment filled with non-stop sessions, vendor booths, networking galore, and unforgettable after-parties. It can be overwhelming, but SEO conferences like MozCon can bring incredible rewards with the right preparation. This … Read more

Using the New “E” in E-E-A-T To Generate Interest in Your Brand

Using the New “E” in E-E-A-T To Generate Interest in Your Brand

Google loves its acronyms. In late 2022, the search giant added an extra wrinkle to their Search Quality Rater Guidelines and introduced “Experience” to their existing Expertise, Authoritativeness, and Trust (E-A-T) framework. This addition was part of Google’s ongoing effort to help websites provide users with more helpful, relevant information. E-E-A-T, or “Double-E-A-T,” now emphasizes … Read more

How To Collaborate With Local Influencers To Drive Global B2B Content Marketing Success

How To Collaborate With Local Influencers To Drive Global B2B Content Marketing Success

With the mountain of competition in B2B, establishing trust with potential buyers is no easy feat. Unlike in ecommerce, where transactions are typically swift, and purchases are at far lower prices, B2B sales cycles are lengthier and involve much higher stakes. With endless opportunities to choose from, community has become more crucial than ever, as … Read more

2023 SEO Landscape: Organic Traffic & SEO Benchmarks By Industry [Webinar]

2023 SEO Landscape: Organic Traffic & SEO Benchmarks By Industry [Webinar]

How does your site rank against your competitors’? What’s the best way to identify high-value opportunities and win more market share? In order to stay one step ahead of your competitors and know where you truly stand, you need access to competitive benchmarks within your industry. By comparing your enterprise site to the latest SEO … Read more

Travel Vlogging – How To Monetize Your Adventures

Travel Vlogging – How To Monetize Your Adventures

Travel vlogging is a lucrative career option for those who love to explore and tell stories. Due to the growth of social media platforms like YouTube and Instagram, travel vlogging has become a popular option for those who want to document their adventures and share them with the world. Travel vloggers make money by recording … Read more

278 Social Media Holidays for Your 2023 Content Calendar [+Template]

278 Social Media Holidays for Your 2023 Content Calendar [+Template]

Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day? There are a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness. But odds are, you probably don’t acknowledge these days until you see your … Read more

Google On Fixing Discovered Currently Not Indexed

Google On Fixing Discovered Currently Not Indexed

Google’s John Mueller answered whether removing pages from a large site helps to solve the problem of pages that are discovered by Google but not crawled. John offered general insights on how to solve this issue. Discovered – Currently Not Indexed Search Console a service provided by Google that communicates search related issues and feedback. … Read more

Anthropic Launches Claude 2 With 100k Context Windows, File Upload Capability

Anthropic Launches Claude 2 With 100k Context Windows, File Upload Capability

Anthropic launched a significant upgrade to its conversational AI assistant, Claude 2, with 100k context windows. The new Claude-2-100k model provides improved performance, longer responses, and expanded access through a public beta website and API integration. Screenshot from Claude.ai, July 2023 Claude 2 Analyzes Up To Five Files At A Time You can upload up … Read more

Best Ways To Optimize Content For On-Page SEO

Best Ways To Optimize Content For On-Page SEO

On-page SEO optimization is the key to success in today’s digital landscape. Whether you’re aiming for higher search engine rankings or running a successful online campaign, optimizing your content is crucial. Creating the kind of content that Google and searchers are looking for, is just one part of the job done. Without practicing on-page SEO … Read more

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