It’s no question that the AI conversation has dominated the SEO community during the last year. The implications of this new technology are both extremely exciting and a little scary at the same time. At Go Fish Digital, we’ve been following these trends closely and refining our processes around the possibilities that AI brings. Within … Read more
OpenAI, the company that created ChatGPT, is facing a lawsuit claiming that OpenAI used copyrighted books without permission to train its AI systems. The lawsuit was filed in federal court in San Francisco and alleged that OpenAI copied text from books unlawfully by not obtaining consent from the copyright holders, crediting them, or compensating them. … Read more
Turning a company into a recognizable, trustworthy, and profitable brand isn’t an easy task. In addition to competing in a saturated market, your company will need to find clever ways to reach its target audience, increase trust in the brand, and convince them to place an order. If your business is facing the above challenges, … Read more
Web design has come a long way since 1991, when the first ever website was published. Exclusively text-based, this site marked the beginning of what would become a digital revolution. And while recollections of “under construction” GIFs and blinding background colors make me thankful for just how far the web has come, there are some … Read more
When many of us hear how AI will change the world – particularly digital marketing – our thoughts (and occasionally fears) drift towards how big organizations will use machines to do the work of legions of copywriters, designers, and other content creators. Large corporations with equally large customer bases and competitively driven content needs are … Read more
A non-profit professional organization, Paid Search Association (PSA), hosted an “AMA” event with Google Ads liaison Ginny Marvin. The session via Slack allowed PSA members to ask Marvin anything related to paid search that was on their minds. During the 1-hour event and with over 15 questions submitted, it was clear what was on everyone’s … Read more
Whenever you agree on a contract with a new client, establishing a statement of work (SOW) is crucial for several reasons. But when it comes to creating a document as complex as a SOW, where do you even start? Hiring someone to write one for you can be extremely costly, and you may not have … Read more
The concept of mind, body, and soul has always loomed around the psychological sphere for decades. However, with psychology and the state of mind responsible for every activity becoming a trend, ‘holistic’ learning is now finding its place in the mainstream media. Especially in schools, because there was a dynamic shift in the academic world … Read more
Customer relationships have always been important in the world of business, but the management of these relationships has changed in a big way over the past couple of decades. Understanding more about just how far we have come in this regard means that you will then be able to make the most of modern tech … Read more
Welcome back to Creators Unlocked, a series where we interview creators about their best practices. Today, we’ve got Stew Fortier, a more unconventional creator, as his day job is CEO of Type.ai, an AI content writing tool. 💡 To keep up with Stew, check out his newsletter, Twitter and LinkedIn. The rapid advancement of AI … Read more
Welcome back! We’re kicking off another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing. We’ve compiled the latest buzz from June 2023 to bring you up to speed (and your emails on point). So grab a cup of coffee, sit back, and sip … Read more
Did you forget to complete your properties’ Google Analytics 4 (GA4) setup before the Universal Analytics (UA) deprecation on July 1? Today, we begin shutting down Universal Analytics as we welcome you to Google Analytics 4. This will not happen overnight, so some Universal Analytics properties may continue to process data. However, all properties have … Read more
In today’s digital era, law companies need to have an online presence to reach potential clients and stay ahead of the competition. A well-crafted SEO strategy can play a crucial role in improving your law firm’s visibility and attracting more clients. In this blog post, we will walk you through the essential steps to create … Read more
Done correctly, email marketing can be as powerful as any other tactic today. Research has repeatedly found that the ROI for email is consistently high. In 2022, Litmus found that the return could be as high as $36 for every dollar invested. With that in mind, let’s review the best ways to leverage email marketing. … Read more
Online shopping has gone social. Imagine scrolling through Instagram, finding something you love. You complete your purchase all within the app and avoid navigating to a product landing page. That’s the exact type of experience social commerce offers. It simplifies the purchase journey by eliminating extra steps and makes consumers more likely to complete their purchases. … Read more
Once you’re sure of your concept, prioritize the app development process. App development platform selection comes first. Android and iOS dominate app development worldwide. Android dominates the smartphone market. Due to the market’s preference for iOS over Android, developing an iOS app requires a skilled iPhone App Development Company that can use the platform’s capabilities … Read more
