It’s been a year of considerable disruptions in digital marketing so far. Right now, the industry is dealing with the integration of generative AI and the impact this is going to have on user behaviour and how people search. Alongside the relentless updates that Google keeps throwing at us. SEO is changing and the industry … Read more
An SEO asked on LinkedIn why an anonymous user on Reddit could outrank a credible website with a named author. Google’s answer gives a peek at what’s going on with search rankings and why Reddit can outrank expert articles. Why Do Anonymous Redditors Outrank Experts? The person asking the question wanted to know why an … Read more
It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google. As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the … Read more
SEO is a complex, vast, and sometimes mysterious practice. There are a lot of aspects to SEO that can lead to confusion. Not everyone will agree with what SEO entails – where technical SEO stops and development begins. What also doesn’t help is the vast amount of misinformation that goes around. There are a lot … Read more
A value-adding affiliate program is among the highest-value, lowest-risk, and most reliable revenue channels. This three-part series will teach you how to launch, manage, and grow a value-adding affiliate program. First, we should define “value-adding.” For this guide, value-adding is traffic that does not intercept your own efforts. If you lose SEO rankings, get banned … Read more
Does developing a link building plan sound daunting? Steal the blueprint I’ve used to create successful link building strategies for my clients. Source link
YouTube tests “Add Yours” sticker for Shorts, allowing creators to start trends and viewers to respond. YouTube is testing an “Add Yours” sticker for Shorts. The feature allows creators to initiate trends and viewers to respond. It’s currently available to a limited number of channels. Source link
Google’s Gary Illyes’ answer about authorship shared insights about why Google has less trust for signals that are under direct control of site owners and SEOs and provides a better understanding about what site owners and SEOs should focus on when optimizing a website. The question that Illyes answered was in the context of a … Read more
Google Search Central updated their documentation to reflect support for labeling images that were extended or manipulated with AI. Google also quietly removed the “AI generated” metadata from Beta status, indicating that the “AI Generated” label is now fully supported in search. IPTC Photo Metadata The International Press Telecommunications Council (IPTC) is a standards making … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Google’s launch and pullback of AI Overviews (AIOs) caught the most attention in the SEO scene over the last two months. However, a change with at least the same significance flew under the radar: Google’s transformation from search engine to marketplace for shopping queries. … Read more
Aligning your content with media coverage can drive high conversion rates because it influences search behavior and creates a funnel from media to search and through the website. I’ve seen the best conversion rates and most qualified leads from SEO and content marketing when I coupled it with a digital PR strategy, creating these funnels. … Read more
Tips applicable to local business marketing were wonderfully plentiful at this year’s MozCon. Today, Miriam shares the takeaways that rang bells and lit bulbs for her. Source link
Email is personal. Unlike most marketing channels, email really is communication at a 1:1 level. It’s your opportunity to reach people with messages just for them. Email personalization has revolutionized the way we engage with audiences, turning generic promotional and transactional email programs into tailored conversations that resonate with each recipient. However, despite its proven … Read more
According to a report by The Information, Google is working to reduce its reliance on Apple’s Safari browser, but progress has been slower than anticipated. As Google awaits a ruling on the U.S. Department of Justice’s antitrust lawsuit, its arrangement with Apple is threatened. The current agreement, which makes Google the default search engine on … Read more
Wondering why your carefully crafted content isn’t climbing the search rankings? You might be overlooking a crucial piece of the puzzle: technical SEO. It’s easy to get lost in content optimization and on-page SEO, but the real game-changer lies behind the scenes. Technical SEO is basically the backbone of your website’s performance, ensuring that search … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Ever heard a friend gushing about a product, plugged its name into your search engine, read some product reviews, and then purchased the product based on all the positive things people are saying? If so, … Read more
Meta urges advertisers to link GA4 data, claiming a 22% conversion boost. Integration offers insights but has limitations. Meta encourages GA4 integration for better ad performance. Integration process involves using UTM parameters and trackable links. GA4 integration offers insights but has limitations in user tracking. Source link
When working on sites with traffic, there is as much to lose as there is to gain from implementing SEO recommendations. The downside risk of an SEO implementation gone wrong can be mitigated using machine learning models to pre-test search engine rank factors. Pre-testing aside, split testing is the most reliable way to validate SEO … Read more
