New YouTube Shorts Ad Opportunities For Brands

A large YouTube Shorts logo on the exterior wall of a building, featuring a bold, white play button inside a gray rectangle with the word "YouTube" next to it.

Google unveils new YouTube Shorts ad products and creative strategies as the short-form video platform grows. Google launched new YouTube Shorts ad opportunities for brands. Google claims its “ABCD” framework can boost Shorts ad performance. YouTube Shorts’ growing audience offers potential for innovative brand connections. Source link

YouTube Challenges TikTok Duets With “Collab” For Shorts

YouTube Challenges TikTok Duets With "Collab" For Shorts

YouTube has launched a new “Collab” feature for its short-form video product Shorts, allowing creators to remix and respond to existing YouTube videos and Shorts in a split-screen format. The full rollout on Android and iOS marks an update that could change how content is made and distributed on the platform. Collaborative Creativity Unleashed With … Read more

How the YouTube Shorts Algorithm Works IN 2023

How the YouTube Shorts Algorithm Works, According to YouTube

YouTube Shorts has had an incredible run since it was first released in 2021. It’s a natural next step for anyone who watches long-form YouTube videos to also watch short-form videos on the platform – and there are nearly three billion of those people. However, most people don’t engage with short-form content the way they … Read more

YouTube Explains How Shorts Algorithm Works

YouTube Explains How Shorts Algorithm Works

YouTube recently provided creators with more details on how its Shorts algorithm works during an interview with Todd Sherman, the product lead for YouTube Shorts. The discussion aimed to clear up common misconceptions creators have about the Shorts algorithm and how it differs from YouTube’s algorithm for long-form videos. In this article, we delve into … Read more

YouTube Rolls Out 6 Creative Tools For Shorts

YouTube Rolls Out 6 Creative Tools For Shorts

YouTube is introducing new features for YouTube Shorts to boost creativity and improve the user experience on its short video platform. Expanding Creativity with YouTube Shorts YouTube Shorts has rapidly grown in popularity, with over 2 billion logged-in users watching Shorts monthly. To further encourage creativity and inspire new content, YouTube is unveiling six new … Read more

YouTube Shorts: What Are They and How Can They Help You Build Your Brand?

Youtube shorts graphic

What are YouTube shorts, and how can they be leveraged to improve brand identity and trust? That is the question we’ll answer in this article. You’ll learn how these 15-60 second videos can help you improve engagement, drive engagement, and benefit your brand. In this article, we will look at: How to make YouTube Shorts … Read more

Introducing: YouTube Shorts Scheduling

Introducing: YouTube Shorts Scheduling

It’s the latest major vertical video player, a search engine behemoth, and it just crossed 50 billion daily views. We’re talking, of course, about YouTube Shorts, and we’re excited to share that it’s the newest platform supported by Buffer. If you’re already posting to Reels or TikTok, Buffer can now help you post to Shorts … Read more

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