Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. The same principle applies to digital marketing. How can … Read more
Exceeding customer expectations isn’t as easy as it used to be. High inbound message volumes and rising customer care standards have left support teams hustling to keep resolution times low. It’s officially time to call in the bots—customer service chatbots, that is. Don’t panic—no robot can replace a diligent customer service professional. They can, however, … Read more
SEO is a complex, vast, and sometimes mysterious practice. There are a lot of aspects to SEO that can lead to confusion. Not everyone will agree with what SEO entails – where technical SEO stops and development begins. What also doesn’t help is the vast amount of misinformation that goes around. There are a lot … Read more
Managed WordPress web host WP Engine announced that they are acquiring NitroPack, a leading SaaS website performance optimization solution. The acquisition of of NitroPack by WP Engine demonstrates their continued focus on improving site performance for clients. NitroPack NitroPack is a relatively pricey but well regarded site performance solution that has for years been known … Read more
OpenAI rolled out GPT-4o mini, a replacement for GPT 3.5 Turbo that is more powerful than other models in its class. Because it’s hyper efficient, GPT 4o mini will make AI available to more people at a cheaper price through better end-user applications. GPT-4o mini GPT-4o mini is a highly efficient version of GPT-4o that … Read more
As a new marketing assistant, I once created an email campaign for our biggest product launch. Despite spending hours crafting the seemingly “perfect” message, the next day’s analytics showed dismal open and click-through rates. The problem? I had neglected the design, resulting in a cluttered mess with no clear call-to-action. This harsh wake-up call taught … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve been an inclusive marketing strategist and consultant for seven years. My entry into this space was heavily influenced by my lifelong experiences as a frustrated consumer. Several components of my identity make me … Read more
Choosing the right website builder may depend on your goals. They have a variety of features, and some platforms excel in areas that others don’t. Not all builders will fit if you need advanced SEO or ecommerce capabilities. We compared 10 website builders based on price, data limits, core use cases, and whether they provide … Read more
Google’s Gary Illyes answered a question about a ranking preference given to sites that use country level domain names and explained how that compares to non-country domain names. The question occurred in the SEO Office Hours podcast. ccTLD Aka Country Code Domain Names Domain names that are specific to countries are called ccTLDs (Country Code … Read more
The SEO field has no shortage of acronyms. From SEO to FID to INP – these are some of the more common ones you will run into when it comes to page speed. There’s a new metric in the mix: INP, which stands for Interaction to Next Paint. It refers to how the page responds … Read more
Which AI tactics will keep your site relevant and engaging as website strategies shift from broad audience capture to hyper-personalization? The days of designing websites solely for broad audience capture and search engine optimization are well behind us. The future now lies in hyper-personalization, where websites cater to the specific needs and preferences of each … Read more
OpenAI has confirmed the launch of a cut-price mini-model in an initiative to expand its user base, amid growing competition in the sector. GPT-4o mini is available now, described by the company as “the most capable and cost-efficient small model available today,” based on GPT-4o. The new model will cost 60% less than OpenAI’s existing, … Read more
Google’s Gary Illyes answered a question about the SEO value of hierarchically ordering heading elements (H1, H2, etc.). His answer offered an insight into the actual value of heading elements for digital marketing. Heading Elements In simple terms, HTML Elements are the building blocks of a web page and they all have their place much … Read more
In a recent session of Google’s SEO office-hours Q&A, the Search Relations team addressed a common concern among business owners: how to determine if an SEO agency is actively optimizing your website. The Business Owner’s Question The discussion was prompted by a business owner who asked: “If I have an agency that is managing our … Read more
For the SEO industry, the Google documents leak offered an important view behind the scenes. Although the leak was not a blueprint of how the algorithm worked, there was considerable confirmation that SEO professionals were right about many elements of the algorithm. From all the analysis and discussion following the leak, the one insight that … Read more
You lost that lovin’ feelin’. Fun to hear on the oldies station. Not so fun to hear from your community members. But that’s the double-edged sword of scaling community management, isn’t it? The better you do, the bigger you get. And the bigger your group gets, the harder it is to do the things that … Read more
Organizations typically are a mixture of orientations that impact all aspects of the business from operations, finance, and marketing and sales functions. This also means it can influence the marketing technology stack, and subsequently, these decisions can impact the performance of marketing channels, including SEO. When organizations determine the technologies they want to use to … Read more
The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research from Chief Martec and Martech Tribe. The report was based on an analysis conducted annually of marketing technology products. The number of martech software apps has jumped from 150 when the first analysis was conducted in … Read more
