Secrets Of A Viral Content Creator: Discoverability, Co-Branding, And More [Podcast]

Secrets Of A Viral Content Creator: Discoverability, Co-Branding, And More [Podcast]

Want to learn how the experts create viral content? We talked to Brian Kearney to learn how on the lastest SEJ Show episode. The post Secrets Of A Viral Content Creator: Discoverability, Co-Branding, And More [Podcast] appeared first on Search Engine Journal. Source link

Google Sets New Rules For Bulk Email Senders

Google Sets New Rules For Bulk Email Senders

Google has announced new requirements for bulk email senders to reduce spam and make inboxes more secure. The new policies will take effect in February 2024 and are aimed at companies and organizations that send large volumes of emails. The new requirements focus on email authentication, easy unsubscription from mailing lists, and limitations on overall … Read more

Defining The Responsibilities In The Content Lifecycle

Defining The Responsibilities In The Content Lifecycle

In the previous article, we discussed the three core pillars of content marketing strategy. Much like the 4 Ps of marketing, these three pillars contain the sum of all activities that will be performed as part of a content marketing approach. So, the first thing we need to do within the Purpose category is to … Read more

The Three Pillars Of Content Marketing Strategy

The Three Pillars Of Content Marketing Strategy

This article is an extract from the book “Content Marketing Strategy” by Robert Rose ©2023 and is reproduced and adapted with permission from Kogan Page Ltd. This article is the first in a series of three on Search Engine Journal that delve deeper into the concepts discussed in the book. We’re also excited to announce … Read more

How To Reduce Ghost Completes And Improve Survey Responses

How To Reduce Ghost Completes And Improve Survey Responses

Surveys are a must-have tool in every content marketer’s arsenal. This long-standing, popular form of data collection enables marketers to glean valuable insights that can be used in a variety of content formats. While you’d expect your respondents to answer every question to the best of their ability, fraudulent responses are becoming more prevalent. One … Read more

Why Do Local Businesses Have To Worry About Content Marketing And How Should They Do It?

Why Do Local Businesses Have To Worry About Content Marketing And How Should They Do It?

Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content marketing strategies, smaller local businesses often underestimate its potential or remain unsure about its relevance to their operations. This is particularly true considering the level of effort and … Read more

5 Reasons You Shouldn’t Use ChatGPT for Legal Website Content

5 Reasons You Shouldn’t Use ChatGPT for Legal Website Content

There’s no doubt that ChatGPT has emerged as a powerful, ground-breaking tool for marketers and business owners around the world. In fact, ChatGPT has been heralded as one of the leading AI tools of today, with capabilities that include generating complex programming code, creating marketing templates, and writing content. With all its capabilities, ChatGPT has … Read more

Why It’s Time To Reinvent And Future-Proof Your Approach To Content Marketing

Why It’s Time To Reinvent And Future-Proof Your Approach To Content Marketing

As a content marketer, you’re likely questioning your path forward. We’re at an inflection point with AI. Many marketers worry about job security. Yet, we face pressures to constantly churn out more and more content in an already far-too-cluttered space. While the volume of content published rises sharply every day, we still only have 24 … Read more

60 ChatGPT Plugins For Content Marketing Available In Burgeoning Plugin Store

60 ChatGPT Plugins For Content Marketing Available In Burgeoning Plugin Store

With a total of 580 ChatGPT plugins, OpenAI aims to bring the total in the plugin store to 1,000. We just zoomed past 500 ChatGPT plugins. Next up, 1000! 🚀 What is your favorite plugin? I am personally enjoying all the chart / diagram ones! 🧵👇🏻 — Logan.GPT (@OfficialLoganK) June 21, 2023 While exploring the … Read more

101 Ways to Source Content Ideas

what are the best times - 101 Ways to Source Content Ideas

As the author of thousands of blog posts, one question I often get is: How do you think of new ideas for blog posts? I have had occasional writer’s block; but for the most part, coming up with ideas has never been an issue. If you pay attention to the world around you and listen … Read more

How to Generate 100 Content Ideas in 60 Seconds (Seriously)

generate content - How to Generate 100 Content Ideas in 60 Seconds (Seriously)

It takes over four hours to write the average blog post. The last thing you want to do is tack on the hours it can take to brainstorm topics to write about. But is there a cheap and efficient way to identify the best target keywords and topics to blog about? Luckily, yes. In this … Read more

The Ultimate Content Marketing Strategy for Startups

Content marketing graphic

Content marketing isn’t all viral Squatty Potty YouTube videos and irreverent Wendy’s Twitter accounts. While those are great content marketing examples, they don’t capture the small wins that fuel the majority of content marketing programs. Content marketing also includes search engine optimization (SEO) tactics, blogging, how-to videos, whitepapers, guides, email campaigns, and public relations. It’s … Read more

10 Incredible Examples of User-Generated Content That Are Guaranteed to Succeed

10 EXAMPLES OF USER GENERATED CONTENT 1 - 10 Incredible Examples of User-Generated Content That Are Guaranteed to Succeed

Do you know what drives sales? Word of mouth marketing. Word-of-mouth marketing is free advertising and comes in the form of glowing recommendations from the people you trust the most. Word-of-mouth’s online counterpart is user-generated content (UCG). Not sure what UGC is or how to incorporate it into a successful marketing strategy? You’re in the … Read more

Duplicate Content: 5 Myths and 5 Facts About How It Impacts SEO

Duplicate content myths - Duplicate Content: 5 Myths and 5 Facts About How It Impacts SEO

Have you heard of duplicate content? Maybe the term fills you with dread. After all, you’ve probably heard horror stories about how search engines like Google punish websites if they duplicate so much as a title or phrase. Duplicate content must be one of the worst SEO mistakes you can make, right? Don’t worry, it’s … Read more

Content Marketing Makes Good Business Sense

”; Content marketing is a fundamentally sound online marketing strategy that offers many benefits. Not only does using content as a promotional tool increase your exposure and credibility but it also makes people feel good about their buying decisions. In fact consistently using this strategy online helps to increase your chances for business success by … Read more

This online bootcamp teaches you how to succeed at social media

Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission. The 2020 Social Media Marketing Bootcamp Certification Bundle is on sale. Image: pexels By StackCommerceMashable Shopping2020-09-24 04:15:00 UTC TL;DR: The 2020 Social Media Marketing Bootcamp Certification Bundle is on sale for…

Bear and bull cases for Unity’s IPO

Part 2: Key points from its S-1 filing and what to watch for Eric Peckham is the creator of the Monetizing Media newsletter and podcast. He was previously TechCrunch’s media columnist. More posts by this contributor In the first part of my outline on Unity ahead of its IPO, I explained the scope of the…

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