Digital collectibles make news worldwide, and people are incredibly excited about owning rare digital assets. As a result, non-fungible tokens soon joined the race of investment plans for individuals. NFTs worth billions are being traded on digital platforms These digital platforms are called the NFT marketplaces. The NFT marketplaces function like any other marketplaces facilitating … Read more
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2. Read the full article at MarketingProfs
Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue. Read the full article at MarketingProfs
Today’s market looks much different than it did ten years ago. Ten years ago, paid ads were THE THING. People often took some interest in ads. People responded to ads, and people believed what was being presented to them. Now, the marketplace is oversaturated, and most ads are undesired, annoying, and consist of content people … Read more
Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn’t have to be the case. Here’s how B2B advertisers can use digital attribution to take advantage of CTV. Read the full article at MarketingProfs
Our very own Cydney D’Costa shares knowledge we’ve gathered from years of experience and countless hours serving clients. Prove to your clients their money and business are in good hands and that you’re invested in their success by sharing these foundational metrics with them: Traffic Engagement Subscribers Customers Customer Lifetime Value Learn the right data … Read more
With its new, game-changer vision of a video-exclusive social media platform and features like live sessions, Duets or Stitches, and many others, while also being the fastest growing network, TikTok has rapidly become the number one platform that has stolen people’s hearts. Thanks to its tremendous marketing potential, having more and more businesses taking up … Read more
![How to Use Psychology in E-Commerce [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/How-to-Use-Psychology-in-E-Commerce-Infographic.jpg "How to Use Psychology in E-Commerce [Infographic]")
This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions. Read the full article at MarketingProfs
Here are five examples of graphics that you SHOULD NOT include in any of your email marketing campaigns. Trust us, we’ve made plenty of email marketing mistakes. We found this out the hard way so that you don’t have to. Avoid Using Graphics That Don’t Fit Your Brand Colors It may sometimes be a little … Read more
After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices. Read the full article at MarketingProfs
If you’ve ever gotten lost in the rabbit hole of swiping through Instagram Stories, you know that they can be impactful as a user. From signing up for a product waitlist to buying a product recommended by your favorite influencer, Stories are a great way to quickly share content, and engage and influence users on … Read more
You know you’ve got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage. Read the full article at MarketingProfs
What makes an influencer, speaker, mentor, or leader successful? What’s different about them? Is it the mysterious “X-FACTOR??” Our friend, financial expert, master influencer, teacher, breakthrough mentor, and fellow digital marketer – Kris Krohn- is definitely qualified to speak on the subject and weighed in on the topic to discuss his philosophy on how to … Read more
“Oh, that company? I hear it’s shady…” Don’t let that happen to you! Consistent vigilance over your media mentions can help manage your brand’s reputation. Read the full article at MarketingProfs
What’s happening in the blockchain industry this year? How will Bitcoin react to the return of inflation? What can cryptocurrencies offer banking? And what is the future for NFTs and the Metaverse? All these questions — and more — will determine the future of Web 3.0, and some people seem to have a solid grip … Read more
Your customers’ experience should be seamless and smooth as a swan on water, which means making a shift in the inner workings of your company. Here are three tips to get there. Read the full article at MarketingProfs
People often think that because I run a self-care startup, I must live a perfectly balanced life. Even I assumed that I knew the boundaries and habits I needed to put in place to take care of myself while running my company. And yet, despite spending the past three years building Silk + Sonder—thinking about … Read more
![Five Problems That Drive Customer Churn [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/Five-Problems-That-Drive-Customer-Churn-Infographic.jpg "Five Problems That Drive Customer Churn [Infographic]")
This infographic explains how to calculate churn and covers five customer churn problems: misunderstanding your target market, not offering enough value, subpar customer service, weak brand loyalty, and overcommunication. Read the full article at MarketingProfs
