Three Ways to Get More PR for Your Business
You know you’ve got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage. Read the full article at MarketingProfs
Digital Marketing
THE X FACTOR – Do You Have It?
What makes an influencer, speaker, mentor, or leader successful? What’s different about them? Is it the mysterious “X-FACTOR??” Our friend, financial expert, master influencer, teacher, breakthrough mentor, and fellow digital marketer – Kris Krohn- is definitely qualified to speak on the subject and weighed in on the topic to discuss his philosophy on how to … Read more
Seven Pillars of B2B Brand Reputation Management
“Oh, that company? I hear it’s shady…” Don’t let that happen to you! Consistent vigilance over your media mentions can help manage your brand’s reputation. Read the full article at MarketingProfs
The Top 12 Blockchain Speakers for 2022
What’s happening in the blockchain industry this year? How will Bitcoin react to the return of inflation? What can cryptocurrencies offer banking? And what is the future for NFTs and the Metaverse? All these questions — and more — will determine the future of Web 3.0, and some people seem to have a solid grip … Read more
Three CX Tips to Turn Your Marketing Strategy From Ugly Duckling to Swan
Your customers’ experience should be seamless and smooth as a swan on water, which means making a shift in the inner workings of your company. Here are three tips to get there. Read the full article at MarketingProfs
Here’s What I Do Differently After Experiencing Burnout
People often think that because I run a self-care startup, I must live a perfectly balanced life. Even I assumed that I knew the boundaries and habits I needed to put in place to take care of myself while running my company. And yet, despite spending the past three years building Silk + Sonder—thinking about … Read more
Five Problems That Drive Customer Churn [Infographic]
![Five Problems That Drive Customer Churn [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/Five-Problems-That-Drive-Customer-Churn-Infographic.jpg "Five Problems That Drive Customer Churn [Infographic]")
This infographic explains how to calculate churn and covers five customer churn problems: misunderstanding your target market, not offering enough value, subpar customer service, weak brand loyalty, and overcommunication. Read the full article at MarketingProfs
The Problems of Last Mile Delivery and 5 Ways to Improve It
Using human-centered innovation, AI, and SaaS to achieve a more effective last-mile delivery, while making a positive impact on the environment. A Personal Story — Where’s My Passport? After not seeing my family for years, I purchased a flight to visit them for Christmas. I will never forget that afternoon in December 2020 when I … Read more
The Top Tactics for Generating High-Quality B2B Leads
B2B marketers say social media was the most successful tactic they used for generating high-quality leads at the top of the funnel last year and webinars was the most successful mid-funnel tactic, according to recent research from Demand Spring. Read the full article at MarketingProfs
The Digital Activities Marketers Are Excelling At and Struggling With
Senior marketers say they are doing a good job of continually testing and iterating on their digital marketing activities but are struggling with integrating all touchpoints, according to recent research from The CMO Survey. Read the full article at MarketingProfs
The Most Commonly Tattooed Brands [Infographic]
![The Most Commonly Tattooed Brands [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/The-Most-Commonly-Tattooed-Brands-Infographic.jpg "The Most Commonly Tattooed Brands [Infographic]")
Which brands inspire so much loyalty that people want to immortalize them in ink? To find out, DealA examined Instagram data, looking at the volume of posts tagged with the word “tattoo” as well as popular brand names. Read the full article at MarketingProfs
No-Code: A “Not So Secret Weapon” for Acing Digital Transformation 2.0 – ReadWrite
As per McKinsey, 70% of digital transformation projects fail to meet their objectives. This is a concerning statistic, especially given enterprise transformation’s global frenzy, regardless of size or revenue. After a near-successful pilot initiative, the main challenge is scaling digital innovations. The IT industry has been caught off guard by digital Darwinism, with technology evolving … Read more
Pump Up Your Ad Campaigns Through Marketing Analytics
Sometimes all the persuasive arguments in the world are useless compared with real-life case studies. Here are four that should convince you how useful attribution analytics can be. Read the full article at MarketingProfs
How I’ve Grown My Business as an Introvert with Anxiety
For most of my life, I never thought I would be a business owner. For starters, both of my parents started businesses, and I saw firsthand the emotional and financial toll it could take. But I was also an introvert who struggled with anxiety. All of the founders I saw were confident and charismatic, seemingly … Read more
The Top Three Ingredients of a Smart B2B2C Marketing Strategy
What we marketers call a business-to-business-to-consumer (B2B2C) model–having not only businesses but also their consumers as marketing audiences–can be daunting if you don’t have a recipe for success. These are three must-have ingredients. Read the full article at MarketingProfs
Six Ways Marketers Can Achieve Sustainability Instead of Just Talking About It
“Earth Day every day!” they always said in elementary school. We were enthusiasts then, but it’s easy to get bogged down in the adult world of making a living. Here are six steps you can take today to bring sustainability to your marketing. Read the full article at MarketingProfs
TWITTER PARRIES ELON MUSK’S TAKEOVER BID, BUT THESE ARE THE BILLIONAIRE’S OPTIONS – ReadWrite
Twitter Inc (NYSE:TWTR) has managed to deflect Elon Musk’s $41 billion offer to stay public, but the eager entrepreneur has one more option to buy the social network. A long duel between Musk and the board is the most likely scenario. Defensive Move As reported by CNN Business, the Twitter board announced Friday the implementation of a “poison … Read more
Four Digital Marketing Lead Gen Tactics Not to Give Up On
Digital marketing consists of so many tactics that it can be hard to tell what’s working–which may be why many companies suspect that it isn’t. But these four tried-and-true tactics should always be part of the mix. Read the full article at MarketingProfs
