As the world struggles with significant environmental changes due to industrial pollution, fossil fuels, and the primary reason for climate change, cryptocurrency has become in the discussion of climate change. Bitcoin and many other cryptocurrencies are being produced by mining, and mining takes a lot of energy to create bitcoins or any other cryptocurrency. There … Read more
Business leaders say staffing issues/shortages will be the biggest challenge to successfully delivering customer engagement and experience in 2022, according to recent research from Verint. Read the full article at MarketingProfs
![The User-Generated Content Advertising Ecosystem [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/The-User-Generated-Content-Advertising-Ecosystem-Infographic.jpg "The User-Generated Content Advertising Ecosystem [Infographic]")
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC. Read the full article at MarketingProfs
Big ad channels can’t be trusted to give you real analytics. Facebook wants you to use Facebook, so it fudges the stats to ensure you will. Multitouch attribution tools, on the other hand, are impartial and effective. Read the full article at MarketingProfs
Microsoft offers a customizable calendar as part of its Microsoft 365 suite of applications. The calendar includes features such as alerts, notifications, sharing, and syncing with other programs. The quickest way to better organize work and social calendars is through your Outlook email, where Office’s digital calendar can be found. The Office Calendar provides numerous … Read more
Email, website, chatbot, PPC, Zoom calls… B2B buyers have access to more channels than ever to get information about your product or service. Coordinating those touchpoints leads to the best possible experience. Read the full article at MarketingProfs
You probably check your email every day, whether for work or personal reasons, and so do millions of other people. As a result, newsletters are an excellent vehicle for reaching an audience, whether you have a brand or you’re trying to build one. And in a day and age where almost anything can have a … Read more
Sales funnels are the best thing you can do for your business, so we’ve rounded up the best 5 software tools that will power your business up. (psst! If you haven’t started looking into sales funnels for your business, this is your cue to get serious about them. Go!) At the shallow end of the … Read more
It is impressive enough that Colin, Ryan, and Austin Gill, ages 16, 13, and 11 respectively, started their own candle company in 2017. But even more admirable is the mission behind their brand Frères Branchiaux. Sure, the brothers initially came up with the business idea as a way to circumvent asking their parents for more … Read more
Time to take your brand to the doctor. How does it measure up? Ask yourself these six questions to see if you need to make changes. Read the full article at MarketingProfs
If the formula for measuring ROI is so straightforward, why do so many marketers struggle with it? They may be looking for their Y in the wrong place. Read the full article at MarketingProfs
The Covid-19 pandemic put a never-seen-before spotlight on telehealth. Remote healthcare services stepped into a sudden reduction of in-person care created by fears and restrictions caused by the virus. While the most intense days of the pandemic are fading into the past, remote healthcare isn’t going anywhere. Much like remote work, the ability to provide … Read more
Running a marketing agency isn’t easy. It’s not even *slightly* hard. It’s really hard. The challenges you face will have you questioning why you chose to build an agency in the first place, and if it’s time to throw in the towel. Difficult clients, employees, and deliverables turn the romanticized dream of agency life into … Read more
Whether you realize it or not, you’re familiar with Web 2.0 already. You navigated to our website, clicked on this article, and you’re now reading it. Consider yourself a Web 2.0 aficionado. Web 2.0 is the web you’ve grown to know over the past 15-ish years. It’s the web that marketers have learned to use … Read more
People always tell you that building a business isn’t a quick and easy journey and that the “overnight success” stories you see tend to downplay the years of work that go into creating that success. So, when I started my innovative undergarments company, Perkies, I expected it to be about the journey, not the destination. … Read more
Since the COVID-19 pandemic took hold of the world in 2020, we have all had to find new ways to live while containing the spread of the virus. But, again, technology came to the rescue by allowing us all to work from home and stay in contact with loved ones via video calls. Quickly, video … Read more
![Four Social Media Design Trends for 2022 [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/Four-Social-Media-Design-Trends-for-2022-Infographic.jpg "Four Social Media Design Trends for 2022 [Infographic]")
This piece looks at four graphic design and styling approaches that marketers can use to make their social content feel more timely and original this year. Read the full article at MarketingProfs
The number of marketers on LinkedIn who changed jobs jumped by nearly a third in 2021, according to recent research from the professional social network. Read the full article at MarketingProfs
