Bethesda won’t be holding a digital E3 showcase this year

No, it’s not an April Fool’s joke. Pete Hines, the Senior Vice President of Marketing for Bethesda Softworks, has shared the disappointing news that Bethesda will not be holding a digital showcase around the same time that E3 would’ve been held, prior to its cancellation. Instead, Bethesda will be sharing information on upcoming games in…

3 critical App Store Optimization mistakes you’re overlooking

When Apple and Google introduced in 2008 the App Store and Play Store, respectively, they were merely the tech giants’ marketplaces to distribute mobile software (apps) to their customers. 12 years (and nearly four million apps) later, they have transcended from simply a distribution channel into a crucial marketing channel. App store marketing, or better known…

Oribi brings its web analytics platform to the U.S.

Oribi, an Israeli startup promising to democratize web analytics, is now launching in the United States. While we’ve written about a wide range of new or new-ish analytics companies, founder and CEO Iris Shoor said that most of them aren’t built for Oribi’s customers. “A lot of companies are more focused on the high end,”…

5 Surefire Growth Strategies for E-Commerce Entrepreneurs

Like I mention all the time here, trial and error is a costly and inefficient way to learn. Better to learn from others instead. One great way to do that is by attending conferences. Below are five of my favorite takeaways from Anthony Mastellone’s Digital Growth Summit on how to supercharge your e-commerce business.

What is Digital Marketing and Why is it Important for Startups

Digital marketing is a series of tools that most modern businesses use to bring customers to their products and services. It involves using digital outlets like websites, social platforms, and software applications as marketing channels. There are a wide variety of options in digital marketing encompassing many different methods. Some marketing techniques that fall under…

Global digital video viewership and marketing trends advertisers should know in 2020

This is a preview of the Global Digital Video market research report from our partners at eMarketer.eMarketer PRO analyzes the TV and video industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more. Check if your company subscribes to eMarketer PRO, or learn more about access here.As global internet usage increases and bandwidth improves, digital video…

8 Best Digital Marketing Strategies Small Businesses Should Implement

In the last decade, things went from offline to online. People are now searching for clothes on e-commerce websites instead of looking for some stores. Businesses are taking their online presence seriously. Moreover, people are creating millions of dollars through different online services. Here are the eight best digital marketing strategies small businesses should implement.…

Top 6 Marketing Money Wasters

Avoid these common but costly mistakes to save yourself headaches and cash. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: Martin Poole | Getty Images February 10, 2020 9 min read Opinions expressed by Entrepreneur contributors are their…

Digital Marketing Hacks for 2020

Carlos Gil shares his thoughts on why almost everything we see on social media is an illusion. February 9, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Carlos Gil, CEO and founder of Gil Media Co., talks about his career journey, including dropping out of school and selling shoes, before realizing…

Overhaul Your SMS Marketing With These 4 Genius Tips

Text campaigns can pay huge dividends in the new decade. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: Westend61 | Getty Images Mark Daoust Guest Writer Founder, Quiet Light Brokerage January 23, 2020 6 min read Opinions expressed…

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