In the time many of us live in now, we all know our online media consumption is — to state the obvious — going through the roof. Subsequently, the amount of data pertaining to online marketing is, equally, reaching stratospheric heights and in recent years tech companies like Datorama and Funnel.io, SuperMetrics and Adverity have appeared to…
More departures are taking place at Bó, the digital bank developed by RBS-owned Natwest. Following the departure of Bó CEO Mark Bailie in January, the latest to seek a new opportunity is chief product officer Ollie Purdue, TechCrunch has learned. According to sources, Purdue is joining Antler, the company builder and early-stage venture capital firm…
New York (CNN Business)Vox Media, owner of sites including Vox, The Verge and New York magazine, is furloughing about 9% of its employees for three months. The decision is one of several measures the digital media company announced Friday to cut costs after t…
Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission. Lessons are taught by Nino Via, a fashion industry expert. Image: pexels By StackCommerceMashable Shopping2020-04-16 09:00:00 UTC TL;DR: Learn how to turn your visions into a reality with the Create Your…
In the industrial market place, the prevalence of connected devices through the Industrial Internet of Things (IIoT) is expanding the possibilities of the digital thread. Streamlining and democratizing this information to specific functions drives attainable value from engineering through sales and marketing. What is a digital thread? A digital thread is a single source of data truth,…
Alex Gold is co-founder of Myia, an intelligent health platform employing novel biometric data to predict and prevent costly medical events. Previously, Alex was Venture Partner at BCG Digital Ventures and a co-founder of Traction, a marketplace of digital marketing experts. More posts by this contributor For more than two decades, virtual care has slowly…
There’s never been anything like this – at least in the modern age. COVID-19 has taken the entire world by storm. It’s enveloped our nation, shut down vast chunks of the economy, and sent entire industries to a screeching halt. And as horrific and deadly as this virus has been, it’s encouraging to remember that…
Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission. Image: Pixabay By StackCommerceMashable Shopping2020-04-09 09:00:00 UTC No matter what stage of your career you are in, Google Analytics is a powerful tool that can help you level up. With it,…
No, it’s not an April Fool’s joke. Pete Hines, the Senior Vice President of Marketing for Bethesda Softworks, has shared the disappointing news that Bethesda will not be holding a digital showcase around the same time that E3 would’ve been held, prior to its cancellation. Instead, Bethesda will be sharing information on upcoming games in…
When Apple and Google introduced in 2008 the App Store and Play Store, respectively, they were merely the tech giants’ marketplaces to distribute mobile software (apps) to their customers. 12 years (and nearly four million apps) later, they have transcended from simply a distribution channel into a crucial marketing channel. App store marketing, or better known…
Marketing automation is a critical tool when running a tight budget. Here are a few marketing automation tools that I find especially useful.
Oribi, an Israeli startup promising to democratize web analytics, is now launching in the United States. While we’ve written about a wide range of new or new-ish analytics companies, founder and CEO Iris Shoor said that most of them aren’t built for Oribi’s customers. “A lot of companies are more focused on the high end,”…
Like I mention all the time here, trial and error is a costly and inefficient way to learn. Better to learn from others instead. One great way to do that is by attending conferences. Below are five of my favorite takeaways from Anthony Mastellone’s Digital Growth Summit on how to supercharge your e-commerce business.
People share passwords for their various streaming services all the time. Whether you personally take part in this practice or not is your own ethical gray area to manage, but it’s a common practice in the digital world: You trade me a spot in your Netflix family and I’ll give you my Hulu access.Sharing passwords,…
By Mashable Brand X Sponsored by SMS Comparison By Mashable Brand X Sponsored by SMS Comparison With the increasing pace of innovation in technology and communication, taking your awesome biz ideas from go to “whoa” can feel overwhelming at times. Thankfully, there are still a few tried and tested strategies that will help ensure your…
Digital marketing is a series of tools that most modern businesses use to bring customers to their products and services. It involves using digital outlets like websites, social platforms, and software applications as marketing channels. There are a wide variety of options in digital marketing encompassing many different methods. Some marketing techniques that fall under…
This is a preview of the Global Digital Video market research report from our partners at eMarketer.eMarketer PRO analyzes the TV and video industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more. Check if your company subscribes to eMarketer PRO, or learn more about access here.As global internet usage increases and bandwidth improves, digital video…
In the last decade, things went from offline to online. People are now searching for clothes on e-commerce websites instead of looking for some stores. Businesses are taking their online presence seriously. Moreover, people are creating millions of dollars through different online services. Here are the eight best digital marketing strategies small businesses should implement.…
