![Google AIO: 4 Ways To Find Out If Your Brand Is Visible In Generative AI [With Prompts]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/03/Google-AIO-4-Ways-To-Find-Out-If-Your-Brand.png "Google AIO: 4 Ways To Find Out If Your Brand")
This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. Imagine this in the time of Google AIO: A potential customer asks Google Gemini, ChatGPT, or Perplexity AI for the best SEO tools, top e-commerce platforms, or leading digital agencies. Your brand has dominated traditional search rankings for … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Today’s marketers are no strangers to full-funnel marketing, but once you introduce the term “performance,” marketers aren’t always on the same page. Performance marketing is often misunderstood as something that only happens at the bottom … Read more
Everyone talks about how different social media platforms are, and it’s not hard to see why. X is treated as the town square. Threads wants to be the friendly alternative. Bluesky champions decentralization and user control. But when we analyzed 1.7 million posts, a surprising pattern emerged: posts on X, Threads, and Bluesky get the … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! If you’ve landed on this article, you’re probably worried about your email marketing. Perhaps you’re doing everything “right”—following best-practices, considering email deliverability, and creating engaging content—but you’re still not cracking the inbox. You’re not alone. … Read more
![10 Top Converting Landing Pages That Boost Your ROI [With Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/03/10-Top-Converting-Landing-Pages-That-Boost-Your-ROI-With.png "10 Top Converting Landing Pages That Boost Your ROI [With")
This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Want to increase sign-ups, sales, or demo requests from your landing page? How can you ensure your landing page is optimized for conversions? Landing pages can make or break your conversions. A well-designed landing page doesn’t just look good; … Read more
Ever wondered how to increase your reach and engagement and, in turn, grow your following on Instagram? Your Instagram captions could hold the key. Yes, Instagram is a visual social media platform, but your caption carries more weight in the Instagram algorithm than you think. A strong visual can catch users’ attention, but carefully thought-out … Read more
In an ever-increasing world of messy attribution – thanks to privacy law changes, differing platform conversion tracking methods, new sources emerging like AI, and even just continuing to deal with Google Analytics 4 – digital marketing and search key performance indicators (KPIs) can be tough to stand behind or have a lot of confidence in. … Read more
At Buffer, we are always looking for ways to help our team work more effectively and creatively. Our latest investment in productivity is a company-wide AI Tools Stipend of $250 per teammate per year. This initiative reinforces our ongoing commitment to supporting innovation while giving our teammates the autonomy to choose tools that best fit … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): OpenAI unveils GPT-4.5, its largest model yet. OpenAI has released GPT-4.5, a major upgrade designed to enhance pattern recognition and connection-making. The model, available to Pro subscribers and subsequently to Plus users, boasts reduced hallucinations and improved … Read more
If your Instagram profile looks a little different, you’re not alone. Instagram is rolling out a new 4:5 aspect ratio for post previews, replacing the classic 1:1 square grid. This means posts now appear taller, bringing the profile grid in line with the vertical-first format already used for feed posts and Reels. 0:00 /0:11 1× … Read more
Investments in AI have reached unprecedented levels. According to a World Economic Forum report, the global AI infrastructure market was valued at $35.42 billion in 2023, and projected to reach $223.45 billion by 2030. Our own Q4 2024 market research indicates that 55.4% of B2B marketing teams are investing in AI to automate and analyze … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! AI use is skyrocketing, and new tools are entering the scene every day. No wonder that many leaders are concerned about the ethical implications of AI in marketing. To drill into that topic, Goldcast and … Read more
AI chatbots like ChatGPT have become ubiquitous and vital to how many knowledge workers, content creators, and business owners operate. But as powerful as ChatGPT is, it’s not the only player in the game — and sometimes, exploring alternatives can reveal new ways to streamline your workflow. That’s where this guide comes in. Instead of … Read more
![Artificial Intelligence - The Incredible Scale of AI Capital Investments by Big Tech [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/Artificial-Intelligence-The-Incredible-Scale-of-AI-Capital-Investments.jpg "Artificial Intelligence - The Incredible Scale of AI Capital Investments")
Five tech companies—Alphabet, AWS, Meta, Microsoft, and Oracle—are projected to make a whopping $234 billion in AI capital investments this year alone. That’s according to an analysis conducted by Visual Capitalist of JP Morgan Asset Management data. An infographic (below) delves into the race to hyperscale AI among major tech companies. It looks how capital … Read more
Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: “Our readers would probably love this, too”. So, why are conferences on our radar in the first place? Well, … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): Google’s Gemini AI now remembers past conversations. Google has introduced a recall feature in Gemini AI, allowing users with a Gemini Advanced subscription to retain context from previous interactions. This feature enables seamless conversations without requiring users … Read more
As a consultant, having a flow of high-quality clients is a must for steady, sustainable business growth (and making the rent every month). Thankfully, LinkedIn can make this a whole lot easier. While many lead generation channels need constant investment in ads or sales (things that solo consultants often don’t have the budget for), LinkedIn … Read more
If your SEO rankings are slipping, ad costs keep rising, and social media engagement is flat, you’re not alone The digital landscape is noisier than ever, flooded with AI-generated content, generic messaging, and short-lived trends. The question is: How do you stand out and drive real, lasting results? That’s exactly what Katie Morton, Editor-in-Chief of … Read more
