Career Development – The 10 Best Paying Digital Marketing Side Hustles [Infographic]

Career Development - The 10 Best Paying Digital Marketing Side Hustles [Infographic]

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Fallout 4’s next-gen update finally arrives, in time for Amazon’s hit show

In-game image of Fallout 4 showing new characters, one in bulky power armor, representing the series Enclave faction.

The long anticipated “next-gen” — really it’s the current generation — version of Fallout 4 launches on April 25, coinciding somewhat with all the interest in, and critical acclaim for, the just-premiered Fallout television series on Amazon Prime Video. This update will also be accompanied by additional content for all players, giving the nine-year-old game … Read more

What Is Programmatic Advertising? How Does It Work?

What Is Programmatic Advertising? How Does It Work?

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing? Programmatic advertising is a perfect realm where precision meets automation, and where your ads reach their perfect audience – almost as if by magic. Gone are … Read more

2 Ways to Take Back the Power in Your Business: Part 2

Before we dive into the second way to assume power in your business, let’s revisit Part 1.  Who informs your marketing strategy?  YOU, with your carefully curated strategy informed by data and deep knowledge of your brand and audience? Or any of the 3 Cs below?  Competitors: Their advertising and digital presence and seemingly never-ending … Read more

Top Benefits of Video Marketing for B2B Healthcare Industries

Top Benefits of Video Marketing for B2B Healthcare Industries

In the business world, video marketing has emerged as a potent and dependable tool for creating awareness and for engaging and educating prospects. Even in B2B marketing, videos can play a pivotal role in pitching and promoting products or services to decision-makers. The remarkable reach and profound impact of video marketing benefits all industries. Video … Read more

Binance requests release of Nigeria-held executive

A digital illustration of a futuristic, high-tech trading floor dominated by the Binance logo. The space is sleek, modern, and bustling with activity as traders in high-tech suits make transactions on sleek, glowing screens. Holograms display real-time market data and updates, while drones fly overhead, assisting with logistics and information distribution. The overall ambiance is a blend of cutting-edge technology and fast-paced business, creating a vibrant, dynamic atmosphere.

Binance, the world’s largest cryptocurrency exchange, recently issued a statement regarding Tigran Gambaryan, a key member of its Financial Crime Compliance (FCC) team, as the company engages in discussions with Nigerian government officials. The statement follows Nigerian authorities arresting two of its company officials. The statement mentions that Gambaryan’s team has responded to hundreds of … Read more

Improve B2B Demand Gen Effectiveness: Insights

Improve B2B Demand Gen Effectiveness: Insights

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! It’s generally well understood that the vast majority of our customers are not clamoring to buy whatever it is we’re selling. The “ready to buy” figure is just 5%, according to research by LinkedIn’s B2B … Read more

Lessons from Unreasonable Hospitality: A Favorite Read From Our Customer Advocacy Team

Lessons from Unreasonable Hospitality: A Favorite Read From Our Customer Advocacy Team

Books have a way of changing our perspective and bringing new lenses to life and different mindsets to mind — which is why we recently kicked off a quarterly book club within our Customer Advocacy Team at Buffer. Late last year, Åsa Nyström, our VP of Customer Advocacy, introduced us to the book Unreasonable Hospitality: … Read more

Unlocking Hidden Revenue: The Inbox Retargeting Methodology

Page conversion rates have ALWAYS been a problem. The simple fact is most people don’t convert even on the most optimized pages.  What’s why traditional retargeting on ad networks has been so dang powerful. While retargeted leads come cheap, they still aren’t free. Worse, you’re back competing against your competition in the ol’ ad auction … Read more

Google may have fixed its Pixel scrolling issue

Google may have fixed its Pixel scrolling issue. A smartphone displaying the Chrome logo with a graphic of a hand pointing to a downward arrow, symbolizing a scrolling action, on a vibrant Google-colored background.

Google has reportedly resolved a known scrolling issue with its Pixel phone that numerous users had complained about. According to Google’s issue tracker, the scrolling experience on some Pixel models were jittery and stuttering, especially noticeable when the animation movement started to slow down. It appears to be most common on the Pixel 8 Pro … Read more

Marketing Management – 10 Questions to Ask When Creating a Marketing Campaign [Infographic]

Marketing Management - 10 Questions to Ask When Creating a Marketing Campaign [Infographic]

What are the big things you should be thinking about before you embark on a new marketing campaign? To help marketers understand the most important considerations, Semrush created an infographic (below). It looks at 10 key questions to ask when creating a campaign. And to help marketers understand when to ask what, each question has … Read more

How to Handle a Social Media Crisis as a Content Creator

How to Handle a Social Media Crisis as a Content Creator

Witnessing a crisis unfold on social media can often feel like observing a storm from the comfort of your home; there’s a profound sense of relief in being safe indoors, yet it’s hard not to feel concerned for those who aren’t, hoping they are well-prepared. While some individuals might be taught crisis management theory at … Read more

10 Law Firm Marketing Tactics For Business Building In 2024

10 Law Firm Marketing Tactics For Business Building In 2024

The legal industry is more competitive than ever, requiring law firms to leverage a blend of advanced technology and refined marketing tactics to stay ahead. A blend of SEO tactics to improve organic visibility and PPC advertising to target high-intent audiences can give you the edge. Modern marketing strategies require personalized approaches that resonate with … Read more

Microlearning: Improve Training and Marketers’ Skills

Microlearning: Improve Training and Marketers' Skills

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In a world where time is a precious commodity and information flows at a relentless pace, the traditional approach to learning is undergoing a revolutionary transformation. Imagine a learning method that delivers knowledge in bite-sized … Read more

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