Facebook isn’t the best advertising platform for every business. The way to know if it’s right for your business is to understand who your customer avatar is, where they hang out, and what type of product you have. Your Business Should Be Advertising On Facebook Facebook marketing is beneficial for many different kinds of businesses. … Read more
You’ve obtained a prospect’s email address. Huzzah! Nothing can stop you now! Except spam traps. And temp emails. And bounce rate. And… well, that’s why you need email list validation. Read the full article at MarketingProfs
Question: I’ve been spending a lot of time growing my audience on Instagram and Twitter—which is great. But I’m starting to get a lot of comments and customer questions, and I’m finding it hard to reply to every single one. Do I need to? How quickly? And what should I do about the negative ones? … Read more
There are three primary temperatures of traffic. It’s important to think about each type as you build your digital marketing strategy. If you’ve heard Ryan Deiss talk about how dating and marketing are similar, you’ll get these right away. If not…keep reading! You’ll see how easy it is to turn cold leads into hot leads. … Read more
Remember the early days of the Web when we’d throw everything possible onto a website just because we could (RIP midi files)? Turns out that’s not the best way to get people to engage. You should think twice about whether your site needs these five things. Read the full article at MarketingProfs
When we experimented with a four-day workweek it was initially for one month. As our CEO, Joel Gascoigne, wrote about in May 2020 when we first started the experiment, “This 4-day workweek period is about well-being, mental health, and placing us as humans and our families first.” Joel’s announcement about the four-day workweek in April, … Read more
B2B marketers say the biggest challenges they face with demand generation are generating high-quality leads and collecting high-quality data, according to recent research from HIPB2B and Ascend2. Read the full article at MarketingProfs
If you haven’t added paid traffic to your T-shaped marketer toolbelt, you’re missing out. Paid search marketing is a proven marketing strategy for getting instant results and dialing in the four Ps of marketing: product, price, place, and promotion. Let’s talk about the benefits of paid traffic. #1: Speed The first benefit of paid traffic … Read more
The recent increase in the severity and sophistication of cyberattacks in recent years may just signal an essential, albeit overdue, turning point in cybersecurity. The clamor by security practitioners concerning the securing of cloud technology by use of technology like Zero Trust by enterprises and organizations has never been louder, and it’s not hard to … Read more
Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they’re changing in their marketing this year. No matter what time of … Read more
![Seven Perks of B2B Marketing and Sales Alignment [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/03/Seven-Perks-of-B2B-Marketing-and-Sales-Alignment-Infographic.jpg "Seven Perks of B2B Marketing and Sales Alignment [Infographic]")
This infographic looks at seven perks of Marketing and Sales alignment, including how it drives better marketing strategies and faster growth. Read the full article at MarketingProfs
Numerous resources talk about how to keep remote employees engaged — and that’s hundreds more than there were before much of the global workforce went remote in 2020. In 2018, I shared a few of our People team initiatives focused on internal community-building, but a lot has changed in four years, and we have new … Read more
Kasim Aslam Kasim Aslam is the founder and CEO of Solutions 8, one of the world’s top ranked Google Ads agencies. Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The … Read more
Ever listened to a podcast and thought, Oh my god, I can do better? You probably can, and the popularity of the format has made it easier than ever to get started. Read the full article at MarketingProfs
TikTok was the most downloaded app of 2021. It now has more than one billion users. Did any of us at Buffer predict such a rapid rise when TikTok first landed on our radar? For fun, I did a quick search of our Slack archives to see if I could find out. The first mention … Read more
![Four Ways Marketers Can Look After Their Mental Health [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/03/Four-Ways-Marketers-Can-Look-After-Their-Mental-Health-Infographic.jpg "Four Ways Marketers Can Look After Their Mental Health [Infographic]")
This infographic explores four ways to maintain happiness and creativity: being mindful, setting boundaries, getting enough rest, and celebrating wins. Read the full article at MarketingProfs
You’ve probably heard the terms, inbound traffic and outbound traffic. This is an important concept to understand because it applies to everything you do with paid marketing. In our Paid Traffic Mastery course, we teach the core concepts you need to win with paid traffic. And understanding what inbound vs outbound traffic is, is a … Read more
Changing your career used to be a complicated endeavor. Not only would you be giving up a potential retirement fund end of workplace you’re intimately familiar with, but you would also be forced to jump through hoops to learn new skills and build yourself up from the ground. However, our collective ability to train online … Read more
