Turn a Cold Lead To a Hot Lead with Paid Traffic

There are three primary temperatures of traffic. It’s important to think about each type as you build your digital marketing strategy. If you’ve heard Ryan Deiss talk about how dating and marketing are similar, you’ll get these right away. If not…keep reading! You’ll see how easy it is to turn cold leads into hot leads. … Read more

A Year And a Half Later, Here’s How The Four Day Workweek is Going at Buffer

A Year And a Half Later, Here’s How The Four Day Workweek is Going at Buffer

When we experimented with a four-day workweek it was initially for one month. As our CEO, Joel Gascoigne, wrote about in May 2020 when we first started the experiment, “This 4-day workweek period is about well-being, mental health, and placing us as humans and our families first.” Joel’s announcement about the four-day workweek in April, … Read more

4 Benefits of Paid Traffic You Can’t Afford To Ignore

If you haven’t added paid traffic to your T-shaped marketer toolbelt, you’re missing out. Paid search marketing is a proven marketing strategy for getting instant results and dialing in the four Ps of marketing: product, price, place, and promotion. Let’s talk about the benefits of paid traffic. #1: Speed The first benefit of paid traffic … Read more

Zero Trust – The Silver Lining to Cloud Cyber Attacks – ReadWrite

Zero Trust Technology

The recent increase in the severity and sophistication of cyberattacks in recent years may just signal an essential, albeit overdue, turning point in cybersecurity. The clamor by security practitioners concerning the securing of cloud technology by use of technology like Zero Trust by enterprises and organizations has never been louder, and it’s not hard to … Read more

10 Small Businesses on How They’re Doing Marketing Differently in 2022

10 Small Businesses on How They’re Doing Marketing Differently in 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they’re changing in their marketing this year. No matter what time of … Read more

How We’re Helping Our Remote Team Feel More Connected

How We're Helping Our Remote Team Feel More Connected

Numerous resources talk about how to keep remote employees engaged — and that’s hundreds more than there were before much of the global workforce went remote in 2020. In 2018, I shared a few of our People team initiatives focused on internal community-building, but a lot has changed in four years, and we have new … Read more

The Difference Between Inbound And Outbound Traffic

You’ve probably heard the terms, inbound traffic and outbound traffic. This is an important concept to understand because it applies to everything you do with paid marketing. In our Paid Traffic Mastery course, we teach the core concepts you need to win with paid traffic. And understanding what inbound vs outbound traffic is, is a … Read more

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