Pollen, the U.K.-headquartered travel and events marketplace, describes its company culture as built on principles of “freedom” and openness, including a well-publicised pay transparency policy. However, that doesn’t appear to always be the case with regards to the treatment of recently departing employees. When the word-of-mouth marketing company laid off 69 staff from its various…
Business Insider Intelligence and eMarketer are now Insider Intelligence, a digitally-focused research company from Insider Inc.This story was delivered to Insider Intelligence eMarketer Briefing subscribers earlier this morning.Insider Intelligence analyzes this industry and several others to provide in-depth analyst reports, proprietary forecasts, customizable charts, and more. Learn more about what we offer.Instagram is introducing its…
Marina Mogilko has three channels on YouTube. Marina Mogilko This story is available exclusively on Business Insider Prime. Join BI Prime and start reading now. Entrepreneur and YouTube creator Marina Mogilko runs three successful YouTube channels, a 343,000-subscriber business channel, “Silicon Valley Girl,” a 1.1 million subscriber main channel under her name, and a language…
We currently associate influencer marketing with new technologies and popular influencers from YouTube, Instagram, and other social media sites. But, this marketing technique was already being utilized years ago to create brand awareness and influence consumers through the use of famous people. Here is the complete guide to influencer marketing in 2020. What Exactly is…
As the coronavirus pandemic continues, throwing countries into lockdown and recession, two of the hardest-hit sectors have been travel and events. And startups operating in the space that have recently raised significant funding aren’t immune to the crisis. Pollen, the U.K.-based influencer marketplace for travel and events that closed $60 million in funding in October,…
Mustafa Mohamed and Jidé Maduako George de Freitas With marketing budgets squeezed due to the COVID-19 pandemic, and production having to pull the shutters down, advertisers, apps, and brands are increasingly looking to TikTok influencers as a cost-effective marketing channel. And performance-based influencer marketing network Yoke Network wasted no time in seizing the opportunities this…
After spending part of the year talking with and learning from successful marketers about how to get the most out of working with influencers, I’ve come to believe that there are four main questions every marketer should ask before getting too far along in the process. Those questions are as follows….
This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning.To check to see if you already have access to Business Insider Intelligence through your company, click here.TikTok is testing a new partner program that will see the platform itself split ad revenue with select influencers when brands buy in for “Shop…
Katie Jo Myers recently worked on a paid partnership with the outdoor recreation gear company, Backcountry. Mediakix This story is available exclusively on Business Insider Prime. Join BI Prime and start reading now. As the coronavirus pandemic has continued, brands have adjusted their messaging on social media, and have begun establishing new ways of engaging…
Before the coronavirus, many New Yorkers took advantage of living in one of the most expensive cities in the world by shopping — but not me. I’ve developed sort-of blinders to all the retailers, the sprawling department stores and the kitschy millennial-branded shops. Out of necessity or practicality (this is one of the most expensive…
Influencer Marketing in the B2B world is fast growing as an essential part of the marketing mix. How brands implement influencer engagement strategies varies from one off campaigns, to event activations to passive social engagement to the topic of this post: Always On Influencer Marketing. According to research from Linqia. 42% of marketers have shifted…
Opera Event has raised $5 million for its unified influencer platform, which connects advertisers and influencers. Antera led the round, with participation from previous investors Atlas Ventures, Everblue Management, and Konvoy Ventures. The Oakland, California-based Opera Event has created a management, engagement, and rewards platform for influencer management, enabling team organization and administration for creators…
This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning.To check to see if you already have access to Business Insider Intelligence through your company, click here.Yesterday, Snapchat released a new feature for app developers to allow users to share Snapchat Stories on their platforms, according to TechCrunch. With the feature,…
With 315 million downloads in the first three months of 2020, TikTok set a new record for the most installs by any app in a single quarter, according to the app analytics firm Sensor Tower.The short-form video app has entered mainstream culture in a big way in recent weeks, attracting new users outside of its…
78% of marketers say they want to work with micro-influencers in 2020 according to a key finding of Linqia’s fourth annual State of Influencer Marketing Report. 2020 State of Influencer Marketing Report The report confirmed that influencer marketing is a continuing marketing trend, with 40% of marketers saying they are running six or more influencer…
Influencer Marketing is positioned to address some of the key B2B marketing challenges of our time: declining buyer trust, improving content quality, reach and effectiveness. On top of that, business marketers are now faced with the additional challenge of in-person marketing being taken out of the mix with many shifting to pure digital and and…
“Virtual influencer” Knox Frost is going to do his part to help the World Health Organization. Image: Knox Frost By Tim Marcin2020-04-03 13:00:00 UTC Knox Frost, a virtual influencer, — yes, that’s a thing — is doing his part to help the World Health Organization (WHO) fight the new coronavirus. Frost has more than 1…
Eugene Mymrin/Getty Images For decades, a handful of brands dominated consumer retail in the United States. Whether Kodak in cameras or Gillette in razors, the top brands in more than 10 categories were unchanged from 1923 to 1983. Then the internet democratized the tools required to start and scale a business. Over the next two…
