The fact is that B2B content strategy requires a different approach from B2C. With a longer conversion path and more complex buying process, B2B customers need support every step of the way. That’s where content marketing comes in. Content is how you boost brand awareness, build trust in your company, and empower your customers to solve … Read more
Return on investment (ROI) allows you to measure the profitability of investments. That can be a straight cash investment—as is the case with measuring the ROI of stocks, investment portfolios, or asset purchases like real estate—or it can be used to measure the profitability of business endeavors. ROI is used in 2 ways: to calculate … Read more
Whether it’s a brand new product for your bubbling new ecommerce store or the launch of your very first product, which will set the foundations for what is to come, it can be easy to dismiss the minimum order quantity as something irrelevant. After all, your shop is going to sell out in minutes, right? … Read more
What is a wholesaler? It might seem like a simple question to answer, but for many, it can be tricky to differentiate between what a wholesaler provides and the service of working with a manufacturer. After all, there aren’t “quartersalers” or “halfsalers,” so who does the term wholesaler refer to? In this article, we will … Read more
When you hear “sustainable e-commerce,” what comes to mind? Is it just a buzzword, or is there a deeper significance that could reshape how we do business online? Sustainable e-commerce is more than a fancy term. It’s about integrating eco-friendly practices into the very heart of online business operations. From how products are sourced and … Read more
Let’s face it, the pharmaceutical industry isn’t your typical marketplace. It’s a realm where cutting-edge science meets stringent regulations, and every piece of information can profoundly impact someone’s health and well-being. This complexity often makes marketers in the pharma world feel like they’re lost, juggling regulatory compliance and the need to drive results. But here’s … Read more
The pharmaceutical industry in the United States is red hot, with consumers spending more money on prescription drugs, over-the-counter meds, and other healthcare products in the States than anywhere else. Given the demand, it sounds like a good industry to be in, doesn’t it? However, there’s one distinct drawback, and that’s the ever-changing pharma advertising … Read more
When you think about luxury resorts, what images flood your mind? Pristine beaches with sunsets that look like they’ve been hand-painted, opulent rooms that whisper tales of unrivaled comfort, or perhaps gourmet meals that promise an odyssey for your taste buds. As a marketer, the real question is: how do you ensure these vivid images … Read more
There’s something big happening in the professional services sector. What I’m talking about goes beyond digital marketing in professional services. Artificial intelligence is a real game-changer for how professional services do business. Don’t get me wrong. Businesses like accounting, public relations, and legal firms still need the human touch. However, there’s nothing wrong with using … Read more
Are you a small business that wants to get more customers from your local area? Then local SEO is one of the most powerful marketing strategies you can adopt. It is incredibly cost-effective, and local and organic searches make up 69% of website traffic. In other words, you’re missing out if you aren’t optimizing for … Read more
Running your business can be incredibly fulfilling. Creating innovative products, determining the path your business takes, and being a kickass entrepreneur on the daily. But when it comes to the numbers, things aren’t quite so fun. Those pesky numbers. Any business owner will tell you that keeping up with all the administrative requirements can get … Read more
Do you need a little help improving your rankings? Then, you could use the services of an SEO consultant. Chances are you already know the basics of SEO but may struggle to get the desired results, especially with all the other work you have on your plate. SEO consulting services could be the answer. These … Read more
If a picture’s worth a thousand words, how much is an infographic worth? How about a 400% increase in revenue, like Venngage achieved by creating infographics for influencers? Or backlinks from CNN and TechCrunch, like WordStream got thanks to two infographics? When we think of growth hacks to drive traffic to our site, we often … Read more
With the rollout of generative AI in search, there were a lot of mixed emotions among digital marketers. From unbothered to nervous to excited, the emotions and attitudes towards Search Generative Experience (SGE) ran the gamut. Now that digital marketers have had time to settle into the news, how have those attitudes changed? In this … Read more
Setting your consultation fees is the best and worst part of running a consulting business. It’s the best because you get to decide your worth (not management or HR)—and it’s the worst because you likely hate talking money with your clients. We get it. It’s not easy. Yet, setting your consulting rates doesn’t need to … Read more
Yes, AI helps you come up with ideas. And, AI helps you create content faster. And yes, we have an AI writer at Ubersuggest (and I will go into how I use AI later in this article… but still…) But if you use AI to write your content, in most cases you will get less … Read more
If you want to generate more leads at a fraction of the cost, increase your conversion rates, and grow your bottom line, the video sales letter, or VSL, can be a powerful tool to add to your marketing arsenal. Video tends to be more engaging than text and is fast becoming the preferred medium for consumers … Read more
There are few better traffic sources for SaaS companies than organic search. You can acquire users for free, they often come with an intent to make a purchase, and you can scale it easily. But how can you make sure that your website dominates the SERPs? And once it does, how can you make sure … Read more
