Digital Marketing News: B2B Marketing Outlook Study, Twitter Axes Audience Insights, Influencer Marketing Sees Growth, & TikTok’s Rising Revenue

Twitter Is Removing the Audience Insights Element from Twitter Analytics Twitter has announced that it will do away with the current version of its Audience Insights portion of Twitter Analytics. On January 30 the platform will mark the end of the five year old follower data tool used by many digital marketers. Social Media Today…

3 Ways to Boost the Efficacy of Your Digital Marketing Plan

Marketing is indispensable for any size of business, from small to substantial multinational organizations. Though marketing is often misunderstood as advertisements and promotions; we can’t take away the fact that they are integral to any business. The whole set of processes involved from product designing to the sale of the product is called marketing. Here…

In the future, everyone will be famous for 15 followers

Which tech stack should a microinfluencer use? David Teten is an advisor to emerging investment managers and a Venture Partner with HOF Capital. He was previously a partner for 8 years with HOF Capital and ff Venture Capital. David writes regularly at teten.com and @dteten. More posts by this contributor Many investors — including me…

How to become a Facebook marketing guru for under $30

TLDR: You can make the most of your Facebook marketing efforts with this $29 course bundle. It’s predicted that over 86 percent of marketers will use Facebook as a platform for selling their products in 2020. So, if you’re trying to get in on the lucrative, in-demand field that is digital marketing, you’d be wise…

Facebook Says It Won’t Back Down From Allowing Lies in Political Ads

The company was under intense pressure to adjust its policies. But in this presidential election year, no big changes are planned.Facebook had been under pressure to change its hands-off rules for political ads.Credit…Jason Henry for The New York TimesJan. 9, 2020SAN FRANCISCO — Defying pressure from Congress, Facebook said on Thursday that it would continue…

Tom Steyer Makes Democratic Debate With Two Surprising Polls

Politics|Tom Steyer Qualifies for Democratic Debate With Two Surprising PollsMr. Steyer will join five other candidates onstage on Tuesday after registering double-digit support in Nevada and South Carolina.Tom Steyer at the Democratic debate in Los Angeles in December. He has been spending abundantly in the early-voting states. Credit…Jim Wilson/The New York TimesJan. 9, 2020With two startling polling…

How some founders are raising capital outside of the VC world

Hello and welcome back to our regular morning look at private companies, public markets and the gray space in between. Today, we’re exploring fundraising from outside the venture world. Founders looking to raise capital to power their growing companies have more options than ever. Traditional bank loans are an option, of course. As is venture…

Pro-privacy search engine Qwant announces more exec changes — to ‘switch focus to monetization’

More changes have been announced in the senior leadership of French pro-privacy search engine Qwant. President and co-founder Eric Leandri (pictured above) will be moving from an operational to a strategic role on January 15, the company said today — while current deputy managing director for sales and marketing, Jean-Claude Ghinozzi, is being promoted to…

FBI Surveillance Vendor Threatens to Sue Tech Reporters for Heinous Crime of Doing Journalism

The Special Services Group logo, as seen on the cover of its product brochure, is a modified version of the reverse side of Great Seal of the United States, designed by attorney William Barton in 1782, with the phrase “Constant Vigilance” replacing the Latin motto “Novus Ordo Seclorum.”Screenshot: MuckRockMotherboard on Thursday revealed that a “secretive”…

Here’s How to Make Stunning Social Media Videos (Without Being a Tech Wiz)

Video content is king, but you don’t have to be a technology expert to create it. Image credit: martin-dm | Getty Images Tom Popomaronis Guest Writer Vice President, Innovation at Massive Alliance January 8, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Unsurprisingly, video content has quickly become an essential part of…

How to Attract and Nurture Quality Instagram Followers

Want more business from Instagram? Looking for a proven process to follow? In this article, you’ll learn three steps to attract and engage your Instagram audience, and convert them into leads and customers. #1: Attracting the Right Audience on Instagram At the top of the funnel, your job is simple: You need to grow your…

An expert recaps the biggest trends from Instagram’s Goliath last decade, and what to expect in 2020

VCG / Getty Images Instagram has morphed from a place to share photos to a brand marketing behemoth over the past ten years. It’s given us Boomerang, the infamous “Egg,” and Beyoncé’s pregnancy announcement, among many other things.Marie Mostad, the COO and cofounder of the brand-influencer matching company inzpire.me, told Insider what a decade of Instagram…

Philippines up a notch in global passport ranking – ABS-CBN News

MANILA—The Philippines has moved up a notch in the world’s most powerful passport ranking, according to a London-based consultancy firm that tracks the number of destinations a passport holder can go without a prior visa. Philippine passport holders are now allowed to travel to 67 destinations visa-free, placing the country at the 76th spot in…

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