Google Reminds Websites To Use Robots.txt To Block Action URLs

Google Reminds Websites To Use Robots.txt To Block Action URLs

In a LinkedIn post, Gary Illyes, an Analyst at Google, reiterated long-standing guidance for website owners: Use the robots.txt file to prevent web crawlers from accessing URLs that trigger actions like adding items to carts or wishlists. Illyes highlighted the common complaint of unnecessary crawler traffic overloading servers, often stemming from search engine bots crawling … Read more

How To Adapt Your SEO Strategy In 2024 & Beyond

Google Ranking Systems & Signals 2024 ebook

Have you noticed a dip in your search rankings lately? Are you feeling frustrated and anxious about your website’s performance? Given the state of SEO this past year, we’d be surprised if you didn’t. As the search landscape continues to evolve, we’re seeing a surge in volatility, with high-quality content often outranked by spam pages. … Read more

How To Make Sure Google’s Automation Settings Aren’t Working Against You

How To Make Sure Google's Automation Settings Aren’t Working Against You

Automation can be powerful, but it can cause performance and output issues without human supervision. Google Ads is no exception. Despite the truly compelling advances Google has made in machine learning and automation over the past five years, it’s important not to lose sight of the reality behind that technology. In this article, I’ll walk you … Read more

How to Optimize Your Place of Worship’s Google Business Profile to Create a Warm Welcome

How to Optimize Your Place of Worship’s Google Business Profile to Create a Warm Welcome

Ongoing efforts with elements like updates, photos, and review responses show that your institution is an active, welcoming one that cares to be found and chosen by neighbors. Learn how to optimize your place of worship’s Google Business Profile with Miriam’s eight tips. Source link

ChatGPT For Everyone, But At What Cost?

ChatGPT For Everyone, But At What Cost?

At its annual developer conference, Apple announced a wave of AI-powered features for users of the latest devices. While these developments showcase new ways to use generative AI, they raise questions about the potential impact on content creators, publishers, and search and discovery. Here’s an overview of what Apple announced and the broader considerations. Integration … Read more

Google Analytics Update To Improve Paid Search Attribution

Google Analytics 4 logo displayed on mobile phone screen

Google has announced an update to the attribution models in Google Analytics 4 (GA4) to improve the accuracy of paid search campaigns. Google plans to roll out adjustments over the next two weeks to address a longstanding issue where conversions originating from paid search were mistakenly attributed to organic search traffic. According to the company’s … Read more

Google Gives Merchants New Insights Into Shopping Search Performance

Person holding smartphone with logo of product search platform Google Shopping on screen in front of website.

Google has introduced a feature in Search Console that allows merchants to track their product listings in the Google Search Image tab. This expanded functionality can help businesses better understand their visibility across Google’s shopping experiences. New to Search Console Performance report 📢 you can now see merchant listings performance in the Google Search Image tab. Learn … Read more

10 Tips On How To Rock A Small PPC Budget

10 Tips On How To Rock A Small PPC Budget

Many advertisers have a tight budget for pay-per-click (PPC) advertising, making it challenging to maximize results. One of the first questions that often looms large is, “How much should we spend?” It’s a pivotal question, one that sets the stage for the entire PPC strategy. Read on for tips to get started or further optimize … Read more

Google Responds: Is Desktop SEO Still Necessary?

Google Responds: Is Desktop SEO Still Necessary?

Google’s John Mueller responded to a question about whether it’s okay to stop optimizing a desktop version of a website now that Google is switching over to exclusively indexing mobile versions of websites. The question asked is related to an announcement they made a week ago: “…the small set of sites we’ve still been crawling … Read more

8 Ways To Promote Your Facebook Page Successfully

8 Ways To Promote Your Facebook Page Successfully

​​Whether or not you believe that Facebook is still the leader of the social media pack, there’s no arguing that it remains an incredibly powerful tool for businesses aiming to enhance their online presence. However, creating a Facebook Page for your business is only the first step in your Facebook marketing journey. The real power … Read more

Google: Can 10 Pages Impact Sitewide Rankings?

sitewide ranking drop

Google’s John Mueller answered a question about sitewide impacts on a site with ten pages that lost rankings in the March/April 2024 Core Update then subsequently experienced a sitewide collapse in May. Can 10 Pages Trigger A Sitewide Penalty? The person asking the question on Reddit explained that they had ten pages (out of 20,000 … Read more

Google Quietly Fixed Site Names In Search Results

Google Site Names

Google resolved a site names issue that had been ongoing since September 2023 that prevented a website’s site name from properly appearing when an inner page was ranked in the search results. Site Names In The Search Results A site name is exactly what it sounds like, the name of a website that’s displayed in … Read more

Google On How It Manages Disclosure Of Search Incidents

Google On How It Manages Disclosure Of Search Incidents

Google’s latest Search Off The Record podcast discussed examples of disruptive incidents that can affect crawling and indexing and discuss the criteria for deciding whether or not to disclose the details of what happened. Complicating the issue of making a statement is that there are times when SEOs and publishers report that Search is broken … Read more

15 Ways To Improve Conversion Rates In Google Ads

15 Ways To Improve Conversion Rates In Google Ads

Are you tired of pouring money into Google Ads campaigns with poor conversion rates? You’re not alone. Many businesses struggle to convert ad clicks into meaningful actions like purchases, sign-ups, or leads. But fear not, because in this article, we’re diving into real-life tips and tactics that can make a tangible difference to your conversion … Read more

Automattic For Agencies: A New Way To Monetize WordPress

Automattic For Agencies: A New Way To Monetize WordPress

Automattic, the company behind WordPress.com, Jetpack, WooCommerce and more, have announced a new program to woo Agencies into their ecosystem of products with more ways to earn revenue. This new program could be seen as putting Automattic into direct competition with closed source systems like Wix and Duda but there are clear differences between all … Read more

Google Case Study Shows Importance Of Structured Data

Google Case Study Shows Importance Of Structured Data

Google published a case study that shows how using structured data and following best practices improved discoverability and brought more search traffic. The case study was about the use of Video structured data but the insights shared are applicable across a range of content types. The new case study is about an Indonesian publisher called … Read more

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