8 TV & video marketing trends you should know before advertising in 2020

This is a preview of the new 2020 TV and Video Trends market research report from our partners at eMarketer.eMarketer PRO analyzes the TV and video industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more. Check if your company subscribes to eMarketer PRO, or learn more about access here.This year, several streaming services will…

AdColony: 89% of mobile app and game publishers use video ads

Eighty-nine percent of the top-grossing mobile app and game publishers use some form of video ads, according to an annual publisher survey from mobile marketing firm AdColony. The AdColony Mobile Publishing Survey said that publishers rely on video ads and in-app purchases to monetize their mobile games. The mobile publishers included gaming and non-gaming app…

New video series “Inspiring Women” reveals trials and triumphs of female marketers

Presented by CleverTap While women are climbing the ranks and holding leadership positions in the marketing industry, challenges still remain. In an effort to support women and celebrate their many accomplishments, mobile marketing platform CleverTap has created a video series called Inspiring Women. The series features the experiences of thirteen remarkable women who hold leadership…

Daily Crunch: Goldman Sachs calls for diverse boards

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here. 1. Goldman Sachs says it won’t take startups public without at least one ‘diverse’ director; it should go further CEO David Solomon told…

TikTok inks licensing deal with Merlin to use music from independent labels in videos and new Resso streaming service

TikTok, the fast-growing user-generated video app from China’s Bytedance, has been building a new music streaming service to compete against the likes of Spotify, Apple Music and Amazon Music. And today it’s announcing a deal that helps pave the way for a global launch of it. It has inked a licensing deal with Merlin, the…

Why Sony is skipping E3 (again)

E3 is still an exciting show with an unmatched selection of press conferences and video game reveals. But it’s an expensive place to exhibit, which is partly why so many companies have moved their events to a location outside the Los Angeles Convention Center. EA’s sprawling Play event, for instance, takes place at the Hollywood…

The 10-year challenge: Video game edition

NintendoTop product in 2009: WiiTop product in 2019: Switch LiteProgress report: In 2009, the Wii dominated the console market and changed the way people across the world interacted with video games. Today, the Switch and Switch Lite are on the same path, bridging the divide between living-room and mobile gaming. The House of Mario traditionally…

Giphy’s New Video Platform Pounds Another Nail In the Coffin of the GIF

Variety reports that the gif, age 32, is suffering from arterial bleeding after being stabbed in the ears on Wednesday morning by Universal Pictures’s Last Christmas starring Emilia Clarke. Location: giphy.com/videos.Today, GIPHY, the world’s largest library of gifs (or something like them), has released audio-enabled gif lookalike videos (ads) from select media partners including BBC…

Hey Tom Cruise, What the Hell?

Gif: Paramount Pictures, Therese McPherson (Gizmodo)Tom Cruise is supposed to be an ally. This megawealthy superstar is supposed to, at the very least, understand how movies and television are viewed and support us nerds who want everything in widescreen with a perfectly calibrated rec.709 picture and zero motion smoothing. Why has he forsaken us?Earlier this…

Porsche dreams up a Star Wars ship inspired by its Taycan EV

The starfighter aimed to scream “Porsche” while also being instantly recognizable as a Star Wars ship. “The basic shape of the cabin, which tapers towards the rear, and a highly distinctive topography from the cockpit flyline to the turbines establish visual parallels with the iconic design of the 911 and the Taycan,” said Porsche design…

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