YouTube Live Analytics and New Local Business Facebook Tools

On this week’s Social Media Marketing Talk Show, we explore YouTube Analytics for live streams and other updates to YouTube Studio, and new Facebook tools to support local business owners with special guests Roberto Blake and Janet Murray.

Valorant’s wild success on Twitch wasn’t an accident

Lewis used to be the head of marketing for League of Legends, and she helped enact that game’s Partner Program, which rewards video-focused influencers with in-game perks, developer access, promotional support and the opportunity to participate in reveals. Other AAA studios have similar partnerships with streamers in place, notably Overwatch studio Blizzard. With Valorant, Lewis’ marketing…

This Office Noise Simulator Makes Working From Home Less Soul-Crushingly Lonely

Screenshot: Alice BradleyThe cutely designed microsite Reichenbergerstr 121 simulates office noise—handy if you’re working from home and you miss the sounds of working in an office, or coffee shop, or anywhere where other humans work alongside you. Primary-colored coworker shapes bounce around a modernist work space. You click the coworkers and the office furniture to…

What Zoom doesn’t understand about the Zoom backlash

[Ed. note: Today’s newsletter and column was written and distributed before Zoom CEO Eric S. Yuan published his 1,300-word plan to address the security and privacy issues related to the company’s unprecedented consumer growth. What follows is unedited because email is forever.] Just in time for one backlash against the technology industry to end —…

The Zoom Privacy Backlash Is Only Getting Started

The popular video conferencing application Zoom has been having a Moment during the Covid-19 pandemic. But it’s not all positive. As many people’s professional and social lives move completely online, Zoom use has exploded. But with this boom has come added scrutiny from security and privacy researchers—and they keep finding more problems, including two fresh…

How to grow your video game in South Korea

The game developer’s guide to the South Korean video game market When it comes to video game success, one of your most important considerations is your target market. Where you choose to distribute and promote your game determines growth potential, dictates the payment types you need to support, and informs which features you must factor…

Maybe we shouldn’t use Zoom after all

Now that we’re all stuck at home thanks to the coronavirus pandemic, video calls have gone from a novelty to a necessity. Zoom, the popular videoconferencing service, seems to be doing better than most and has quickly become one of, if not the most, popular option going. But should it be? Zoom’s recent popularity has…

4 Video Lead Generation Strategies for More Engagement

The use of video lead generation in sales and marketing has been growing in popularity over the years. I’ve been on the marketing, sales development, and account executive side of the business, and it’s clear from my personal experience that fewer people are picking up the phone. Between that and overcrowded inboxes, it’s challenging to…

Superpeer raises $2M to help influencers and experts make money with one-on-one video calls

Superpeer is giving YouTube creators and other experts a new way to make money. The startup announced today that it has raised $2 million in pre-seed funding led by Eniac Ventures, with participation from angel investors including Steven Schlafman, Ankur Nagpal, Julia Lipton, Patrick Finnegan, Justin De Guzman, Chris Lu, Paul Yacoubian and Cheryl Sew…

We Know You Better!
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox.
Yes, I want to receive updates
No Thanks!
close-link

Subscribe to our newsletter

Sign-up to get the latest marketing tips straight to your inbox.
SUBSCRIBE!
Give it a try, you can unsubscribe anytime.