The rise of social media in the past decade has led to rapid changes in how creators make and tell stories on YouTube. With users able to click away at any moment, YouTubers have had to transform their approach to editing and audience retention. In a recent discussion on The Editing Podcast, Rene Ritchie, YouTube’s … Read more
I attended the annual YouTube NewFront event at Google’s Pier 57 in New York City this year. At the time, back in May, I’d come to the event hoping to learn about YouTube’s strategic direction. But most of what I heard – with a couple of notable exceptions – was a tactical discussion that left … Read more
YouTube is introducing new features for YouTube Shorts to boost creativity and improve the user experience on its short video platform. Expanding Creativity with YouTube Shorts YouTube Shorts has rapidly grown in popularity, with over 2 billion logged-in users watching Shorts monthly. To further encourage creativity and inspire new content, YouTube is unveiling six new … Read more
This is the third iteration of my YouTube Top Viral Videos of All Time list. The first one included the top 25 YouTube videos that had “gone viral” up to that point in time, and my third list has improbably arrived at 42. Some YouTube gurus say a video “goes viral” when it gets more … Read more
![How To Create A B2B Content Strategy For YouTube [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/How-To-Create-A-B2B-Content-Strategy-For-YouTube-Podcast.jpg "How To Create A B2B Content Strategy For YouTube [Podcast]")
Unlocking B2B Visibility: Mastering YouTube’s Potential YouTube is a powerful platform for B2B marketers, but many organizations still need to start using it to its full potential. Ali Schwanke, founder at Simple Strat and Host of HubSpot Hacks, joined me on the SEJShow to share her top tips for creating a successful B2B YouTube strategy- … Read more
YouTube cracks down on impersonation. The company will require fan channels to identify themselves to avoid confusion and curb deception. YouTube will require fan accounts to identify themselves properly. Fan accounts must make it clear they are unofficial. Impersonation and deception are against YouTube’s policies. !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,’script’, ‘https://connect.facebook.net/en_US/fbevents.js’); if( … Read more
YouTube is changing the rules for earning money, making it easier for more creators to get into its partner program. This move is expected to help more people earn revenue from their videos. At the same time, YouTube is growing its Shopping Affiliate Program, which could mean more cash for creators with big audiences. This … Read more
In a significant policy shift, YouTube announced it wouldn’t remove content suggesting that fraud, errors, or glitches occurred in the 2020 US Presidential and other US elections. The company confirmed this reversal of its election integrity policy on Friday. In this article, we’re diving deep into YouTube’s decision. What led to this point? It’s not … Read more
In a recent interview, Rene Ritchie, YouTube’s creator liaison, sat down with Todd Beaupre, YouTube’s growth and discovery lead, to discuss the algorithm’s future and its implications for creators in 2023. Beaupre shares many insights that can help content creators understand and navigate YouTube. This candid Q&A uncovers vital details, such as: The importance of … Read more
In a recent announcement, YouTube confirms discontinuing its Stories feature, a tool similar to Snapchat’s and Instagram’s disappearing messages. The feature, which allowed creators to post updates that would remain live for seven days, will officially be phased out on June 26, 2023. The Rise and Fall of YouTube Stories Launched in 2018, Stories were … Read more
YouTube is introducing 30-second non-skippable ads for connected televisions (CTVs), merging two consecutive 15-second ad slots into a single longer-form ad. Responding To A Shift in Creation & Consumption The format of YouTube content has expanded broadly, from 15-second Shorts to 15-hour live streams. The latest Nielsen Gauge Report shows YouTube’s viewership has significantly increased. … Read more
