24 Essential B2B Influencer Marketing Statistics

How important is influencer marketing to businesses in 2020? Influencer marketing will see global brand spending of up to $15 billion by 2022 (Business Insider Intelligence), and B2B marketers who haven’t yet experienced its many benefits now have more research data than ever to make the case for starting an influencer marketing program. Even if…

Facebook is testing tabs to organize your News Feed

Facebook caused a lot of hullabaloo when it changed the News Feed from chronological order to an algorithmic ranking, and some people will never get over it. While you can still sort your feed by ‘Most Recent,’ the option is currently buried in the sidebar and reverts to normal after 24 hours. But as spotted…

Facebook sued by the IRS for $9 billion in unpaid taxes

Facebook is facing a lawsuit from the US Internal Revenue Service, which claims the social network owes $9 billion in unpaid taxes, according to Reuters. That lawsuit went to trial in a San Francisco court on Tuesday, and the crux of the case is a 2010 deal between Facebook and an Irish subsidiary it uses…

How to create engaging social media videos with zero experience (or talent)

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Each HD video comes out to less than $1. Image: design wizard By StackCommerceMashable Shopping2020-02-19 10:00:00 UTC TL;DR: Elevate your marketing skills with the Design Wizard: Stock Video Bundle for $49, a 95% savings.  In this algorithm-driven age,…

How Influence and SEO Can Drive Customer Experience

We talk a lot here on Online Marketing Blog about influencer marketing and one of the benefits of incorporating the voices of influencers in brand content is not often covered: customer experience. What’s the connection between CX and influence? A big part of customer experience is trust and many customers simply do not trust brands…

Leveraging TikTok for growth

Geneviève Patterson Contributor Dr. Geneviève Patterson is co-founder and CSTO of TRASH. More posts by this contributor Hannah Donovan Contributor Hannah Donovan is the founder and CEO of TRASH. More posts by this contributor Once you have a product, distributing it becomes the next challenge for any entrepreneur. At TRASH (one-tap video editing), we looked…

Tennis player’s girlfriend found dead – Tennis World USA

In England the media have already called it the cursed reality show: the death of the presenter Caroline Flack is the third tragic mourning of “Love Island” in less than two years. Before her, two former competitors had already killed themselves: in 2018, Sophie Gradon, and last year, Mike Thalassitis.Their deaths sparked a debate at…

8 Best Digital Marketing Strategies Small Businesses Should Implement

In the last decade, things went from offline to online. People are now searching for clothes on e-commerce websites instead of looking for some stores. Businesses are taking their online presence seriously. Moreover, people are creating millions of dollars through different online services. Here are the eight best digital marketing strategies small businesses should implement.…

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