You might have encountered the term,” content is the king” at least once in your life. We live in a content-first world where content drives conversions. A rock-solid content strategy, coupled with search engine optimization gives a unique voice to your brand. But writing rock-solid content that moves mountains requires a lot of time and…
TikTok is beginning to dabble in social commerce. The short-form video app said it has started to allow some users to add links to e-commerce sites (or any other destination) to their profile biography as well as offer creators the ability to easily send their viewers to shopping websites. The company said the roll-out of…
If your favorite author has a new book coming out, there are two easy things you can do to support it:Buy it before it comes out.Buy it from an independent bookstore.If you pre-order a book, and if you pre-order it from somewhere other than Amazon and Barnes & Noble, you’re doing the author a huge…
Marketing guru Eric Siu speaks with a LinkedIn pro about leveraging the platform to promote your business. November 14, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu speaks with marketing friend Gaetano Dinardi about his experience using LinkedIn to increase his marketing presence. Dinardi says too many people simply…
Optimizing for conversions is just the tip of the iceberg. November 13, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs who venture into the SaaS industry are often fueled by the passion of building phenomenal products that can change their customers’s lives, but also consider marketing and sales central to realizing their…
Live video is a hugely powerful marketing tool. It combines visual imagery with a unique form of urgency, two-way communication, and an appearance on popular social media channels. But like any marketing tool, it shouldn’t stand alone. Live video has to be worked into an overall marketing strategy in which different elements support and reinforce…
Want more customers from YouTube? Wondering what types of YouTube videos you need to make? In this article, you’ll discover different types of videos to create for a YouTube sales funnel. How to Use Video in a YouTube Sales Funnel Building a YouTube marketing funnel means understanding what types of videos to produce, and there’s…
Is it the web page that’s slow or is it your network connection? In the future, Google’s Chrome web browser may have an answer for you. Google announced today a plan to identify and label websites that typically load slowly by way of clear badging. The company says it may later choose to identify sites…
Are you listening, Amazon? Image: AFP via Getty Images By Karissa Bell2019-11-10 21:56:35 UTC Move over Prime Day, Alibaba’s shopping holiday just set new spending records. Singles Day, the Chinese ecommerce giant’s annual “global shopping festival,” has just begun and it’s already set new records. Shoppers spent more than $13 billion (or 91.2 billion Chinese…
This article is part of a VB special issue. Read the series here: Power in AI.When it comes to AI’s role in making online content, Kristin Tynski, VP of digital marketing firm Fractl, sees an opportunity to boost creativity. But a recent experiment in AI-generated content left her a bit shaken. Using publicly available AI…
by Grace Duffy / October 19, 2019 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore LinkedIn’s relaunch of Events, new LinkedIn page…
by Grace Duffy / October 12, 2019 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the new Create mode for Instagram Stories…
It also owns and runs a supposed news site called Conservative Buzz and, under that banner, it’s been running Google Ads like this:Which lead those who click on them to webpages like this:That box is ticked on arrival. Clearly not the best polling practice.The ads appear to be geared towards collecting potential voter email addresses…
Evil WeekEvil WeekWelcome to Evil Week, our annual chance to delve into all the slightly sketchy hacks we’d usually refrain from recommending. Want to weasel your way into free drinks, play elaborate mind games, or, er, launder some money? We’ve got all the info you need to successfully be unsavory.Everyone loves to use a coupon…
Effective content moves mid-funnel metrics. Unless you work at a breakthrough company, your brand health metrics look very similar to the vast majority of other brands. You have strong aided awareness and strong conversion rates, but your mid-funnel metrics are weak. Those are the metrics that show how well people understand what makes your brand…
by Grace Duffy / November 9, 2019 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new tools to help creators start their…
As the world becomes increasingly connected, the email marketing regulation landscape becomes more and more complex. Whether or not you operate directly in different countries, it’s good practice as an email marketer to know which laws and regulations apply to your subscribers, wherever they are in the world. In recent years, keeping on top of…
Apprised makes it easy to add ecommerce tools to your sites. November 9, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Your…
