If you are using social media for your business, it is important to find the right tools for managing your content and reaching customers on multiple platforms. Two names operate today in social media management tools: Sprout Social and Statusbrew.
If you are not sure that Sprout Social or Statusbrew is the better choice for your needs, then this comparison will help you make the best decision. And not all social platforms are built the same.
Not only have I tried out both of these tools, but I have also conducted a rigorous side-by-side test of their features, user interface, pricing structures, and customer support. Let’s see how Sprout Social and Statusbrew stack up in this detailed comparison.
What is Sprout Social?
Image Source: Sprout Social
Sprout Social is an all-in-one social media management tool that helps businesses manage their social media marketing activities across multiple accounts from a single space. All you have to do is connect your social profiles to start scheduling and publishing content, manage engagement, and track your performance.
What is Statusbrew?
Image Source: Statusbrew
Like Sprout Social, Statusbrew is a social media management tool. It allows you to plan and schedule content, collaborate with your team on your social media strategy, and track your performance KPIs.
Sprout Social vs. Statusbrew: A Head-On Comparison
| Aspect | Sprout Social | Statusbrew |
|---|---|---|
| Best For | Large enterprises | SMBs and agencies |
| Ratings (on G2) | 4.3/5 | 4.7/5 |
| Pricing | Starts at $199 per seat per month & 5 social profiles | Starts at $129 per month for 5 users and 10 social profiles |
| Free Trial | 30 days | 14 days |
| What We Like | Comprehensive toolsetRobust integration capabilities | Cost-effective for agenciesDetailed Reporting & Engagement Inbox |
| Could Be Better | High cost, especially for larger teams | Integrations with more review platforms like Trustpilot |
| Key Features | Social listeningAutomation toolsAdvanced reporting capabilities | Automated comment managementTeam collaboration toolsCustomizable reporting |
| Support | Email and live chat supportWebinars and a comprehensive knowledge base | Live chat supportEmail supportExtensive knowledge base |
| Ease of Use | Intuitive interfaceDetailed user guides and support | User-friendly dashboardSimplified onboarding process |
Sprout Social vs. Statusbrew: Integration
Sprout Social’s integrations include:
- Threads
- Facebook Messenger
- X (former Twitter)
- YouTube
- TikTok
- Google My Business
- Salesforce
- Tableau
- HubSpot
- Microsoft Dynamics 365
- Zendesk
- Marketo
- Apple App Store
- Glassdoor
- Google Play Store
- Tripadvisor
- Yelp
- Trustpilot
- Shopify
- WooCommerce
- Bit.ly
- Google Analytics
- Canva
- Dropbox
- Feedly
- Google Drive
- Microsoft Teams
- Slack
Statusbrew’s integrations include:
- X (former Twitter)
- YouTube
- TikTok
- Google My Business
- Salesforce
- HubSpot
- Apple App Store
- Google Play Store
- Shopify
- Bit.ly
- Canva
- Dropbox
- Google Drive
- Microsoft Teams
- Slack
- Line
Both Sprout Social and Statusbrew offer a robust set of integrations. But Sprout Social integrates with more platforms overall, and Statusbrew integrates with all the major social media platforms and essential tools that Sprout Social integrates with.
Sprout Social vs. Statusbrew: Pricing
Both Sprout Social and Statusbrew do not offer a free plan, but they do provide free trials. However, Statusbrew offers a free trial of just 14 days, whereas Sprout Social offers an extended trial of 30 days.
Sprout Social Pricing
Image Source: Sprout Social
- Standard ($249/month per seat, billed monthly): 5 social profiles, all-in-one social inbox, publishing & scheduling tools, content calendar, profile monitoring, keyword monitoring, social CRM tools, comprehensive reporting, paid promotion tools, mobile apps.
- Professional (Most Popular – $399/month per seat, billed monthly): Everything in Standard, Unlimited social profiles, competitive reports (Instagram, Facebook, X), message tagging, custom workflows, optimal post scheduling, saved replies, digital asset & content library, brand-level engagement reporting, trend analysis for X keywords and hashtags, AI-powered suggestions (AI Assist), paid social reporting for Facebook, Instagram, X, and LinkedIn.
- Advanced ($499/month per seat, billed monthly): Everything in Professional, Message spike alerts, AI Assist enhancements, chatbots with automation tools, sentiment analysis (Smart Inbox & Reviews), rule builder for automations, automated link tracking, CSAT & NPS surveys, scheduled report delivery, Helpdesk & CRM integrations, feature visibility controls, external approvals, and tag organization.
- Enterprise (Contact for Pricing): Everything in Advanced, Tailored implementation and onboarding, professional consulting services, 24/5 prioritized customer support, and Additional Premium Solutions (Social Listening, Premium Analytics, Employee Advocacy, Influencer Marketing)
Statusbrew Pricing
Image Source: Statusbrew
- Lite ($89/month, billed monthly): Includes 2 user seats, 5 social profiles, unlimited post scheduling, best time posting queue, bulk scheduling, all-in-one social inbox, ability to hide organic comments on Facebook & Instagram, and email support.
- Standard ($179/month, billed monthly): Offers everything in Lite plus features, 5 user seats, 10 social profiles, BrewLink-in-bio (customizable bio link for social profiles), social media reporting with 18 months of data, Google My Business integration, rule engine for automated comment management, and email & chat support.
- Premium ($299/month, billed monthly): Includes everything in Standard plus features. 8 user seats, 15 social profiles, AI sentiment analysis, assignment and approval workflows, team & SLA reporting, competitor benchmarking, agent collision detection to avoid duplicate responses, and priority email & chat support.
- Enterprise (Custom Pricing): Offers everything in Premium plus features, unlimited profiles and users, dedicated account manager, HubSpot and Salesforce integration, API & Webhook support, SAML Single Sign-On, real-time team logging, 1:1 onboarding & training support.
- For Growing Agencies: Statusbrew offers a unique “Pay as you Grow” model specifically for agencies. This allows agencies to create separate work environments for each client, white-label the platform, use shareable calendars for team collaboration and create custom approval workflows. Pricing starts at $49/month per client with access to all features.
In terms of pricing, we believe Statusbrew prevails with very positive and flexible options. Sprout Social’s pricing starts at $249 per user per month for 5 social profiles, which is almost like an individual plan at that price. This per-user pricing makes Sprout highly expensive for large teams, especially agencies.
On the other hand, Statusbrew’s pricing starts at $179 per month for 5 users and 10 social profiles, making it a much more affordable option than Sprout for (almost) the same set of features.
Sprout provides social listening as an add-on in its Enterprise plan, but Statusbrew provides social listening in its Premium plan, starting at $299 per month. Another notable pricing option of Statusbrew is for growing agencies, in which they charge based on per client. So, you’ll have complete control over your plan price. You can add profiles or users as your agency grows and when you onboard new clients into the platform.
Sprout Social vs. Statusbrew: Customer Support
Sprout Social and Statusbrew offer multiple ways to contact their support team when things get tough, such as solving problems and answering questions.
Sprout Social’s support options include phone, email, webinars, and a detailed knowledge base. These resources can help you find answers to all your questions regarding the platform and its usage. Sprout Social also responds to customer inquiries directly through social media.
Statusbrew offers three distinct types of customer support: live chat, email support, and knowledge base. The quickest way to contact their support team is through live chat. They also provide a comprehensive knowledge base with articles on various platform-related topics.
Statusbrew comes out ahead in customer support. While Sprout Social provides adequate support options, user reviews on G2 often highlight Statusbrew’s responsive customer support team that addresses queries and issues promptly.
Sprout Social vs. Statusbrew: Automation
Sprout Social offers several social media automation tools to enhance customer care and marketing efforts. You can:
- Build and launch chatbots for Twitter and Facebook
- Set up automated workflows for Twitter Direct Messages and Facebook Messenger
- Automatically categorize, manage, and measure inbound messages
- Suggested replies for incoming Twitter messages
- Automated surveys to measure NPS and CSAT scores
- Automatically publishing messages at preset times
- Analyzes audience engagement patterns to optimize send times
Image Source: Sprout Social
Statusbrew also offers a range of automation features to enhance social media management, particularly in handling interactions on your social posts and ads. With Statusbrew’s automation, you can:
- Automatically hide and delete unwanted comments on both regular posts and dynamic ads
- Instantly hide all new comments, check hidden comments, and choose which ones to unhide
- Automatically hide or delete comments containing links, toxic, offensive, or inappropriate content
- Automatically direct messages with buying intent and customer complaints to the appropriate team
- Use saved replies, auto-replies, filters, and bulk actions to reduce response time
- Oversee and keep a check on what content goes out on your socials with Publish Rules.
Image Source: Sprout Social
While Sprout Social offers a comprehensive automation suite with chatbots and workflow automations, Statusbrew excels in comment moderation, making it ideal for managing large online communities and for better team collaboration.
Sprout Social vs. Statusbrew: Reporting
Statusbrew provides industry-specific templates. Users can fully customize their reports by choosing only the metrics and data that are relevant to them. Reports can be shared or exported as presentation-ready files and are automatically delivered according to a schedule that suits the user’s needs.
Image Source: Statusbrew
There is also an option to create and share interactive live links for reporting dashboards. They offer over 238 metrics with insights on likes, comments, clicks, and more, across different networks, channels, and demographics.
Image Source: Sprout Social
Sprout Social provides a single dashboard that consolidates all key metrics from various profiles to track everything in one place. The platform allows users to pinpoint their best social content across all profiles and networks to guide future content strategies.
Sprout Social offers detailed team reports. The tool also analyzes the speed and frequency of team responses to inbound messages. Users can combine paid and organic social media data into a single report.
Choose Statusbrew’s Reporting if you need industry-specific templates and maximum customization, you value scheduled reports and interactive dashboards, and if you want to analyze a wide variety of metrics across platforms and demographics. But if you need a standard view of performance, then go for Sprout’s reporting.
Sprout Social vs. Statusbrew: Features
The majority of the social media management features offered by both of these tools are extremely similar because they use the same APIs of social networks.
With Sprout Social, users can create, schedule, and distribute content across multiple social media channels. You can also monitor and manage reviews from Facebook, Google My Business, and TripAdvisor in one place. It even provides tools for employee advocacy, and listening is one of the best on the market. Its analytics are great! Sprout Social’s scheduling tools are often praised by its users for their user-friendliness.
Statusbrew also provides an extensive set of features for scheduling and publishing content across various social media platforms. It helps to manage interactions and provides role-based permissions and analytics for campaign performance and audience engagement measurement.
Users have frequently highlighted Statusbrew’s efficiency in handling multiple social media accounts. The customer support is also responsive and helpful.
Both tools are quite comparable in terms of their features. However, when comparing Statusbrew with Sprout Social, we see that Sprout Social has several extra functionalities, such as employee advocacy, while Statusbrew feels like an easy-to-adapt platform.
Both Sprout Social and Statusbrew offer AI writers with the ability to generate content suggestions or captions. They both offer AI-powered sentiment analysis that crawls your audience’s comments and conversations to show how people perceive your online presence.
Concluding Words: Which Tool Is Best For You?
Sprout Social and Statusbrew are great options for managing your social media accounts. Ultimately, the best choice will depend on your specific needs and priorities.
While both platforms offer free trials, Sprout Social has a higher starting price point, especially for large teams. Statusbrew’s “Pay as you Grow” model can be particularly cost-effective for agencies.
If you are a large enterprise with a significant budget and you prioritize extensive integrations with various business tools, go for Sprout Social. But if affordability and a user-friendly interface are top priorities and you need robust comment moderation features to manage online communities, then Statusbrew is a better choice for you.
Ultimately, the best choice depends on your specific needs and priorities. Consider trying the free trials offered by both platforms to get a hands-on feel for their functionalities before making a decision.
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