Algorithm shifts. Economic uncertainty. Crowded feeds. Like all social marketers, this is the social landscape our team faces. At Sprout, we turn to employee advocacy to help us overcome our most pressing challenges and amplify our content. “Advocacy is our secret superpower for creating awareness,” says Olivia Jepson, Sprout Social’s Senior Social Media Strategist. “Amplification … Read more
A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling multiple tasks with limited resources. Initially, I felt completely overwhelmed — until I sat down and created a detailed action plan. By breaking the campaign into smaller, actionable … Read more
SEO is not just about optimizing for search engine rankings. It’s also about understanding your audience’s needs and providing solutions through your website or landing page. Google alone processes over 100 billion searches a month. So, if you get your strategy right, the potential to reach new customers through search is immense. But here’s the … Read more
Matt Mullenweg, co-founder of WordPress and CEO of Automattic announced on Reddit that WP Engine initiated legal action against WordPress, Automattic, and Mullenweg himself. Mullenweg wrote that WordPress is countersuing. WP Engine is a leading managed WordPress host provider that Mullenweg alleges is violating the WordPress trademark. Mullenweg’s comments came in a Reddit thread titled … Read more
Google to replace Video Action Campaigns with Demand Gen, promising improved performance and multi-format capabilities for advertisers. Google is phasing out Video Action Campaigns by Q2 2025. Demand Gen campaigns will replace them, offering multi-format ads. Advertisers should start transitioning and testing Demand Gen now. Source link
Impactful SEO is rarely executed by a lone wolf. You need resources. You need buy-in from higher-ups – a CMO, head of product, or even CEO. But here’s the thing: those lengthy SEO documents outlining objectives, audiences, competitors, keywords, and that six-month Gantt chart vaguely detailing optimization projects – they’re not getting read. On the … Read more
In a LinkedIn post, Gary Illyes, an Analyst at Google, reiterated long-standing guidance for website owners: Use the robots.txt file to prevent web crawlers from accessing URLs that trigger actions like adding items to carts or wishlists. Illyes highlighted the common complaint of unnecessary crawler traffic overloading servers, often stemming from search engine bots crawling … Read more
Bad marketing advice can make or break a brand. If marketers sidestep well-meaning but counterproductive suggestions, they’re better positioned to capture consumer interest. What happens if they take this marketing advice to heart? Spoiler alert: It’s not great. Here are 11 examples of bad marketing advice in action — and what we can learn from … Read more
Google announced it’s pursuing lawsuits against two groups that have sought to exploit the company’s services and users. Lawsuit Targets Scammers Abusing Hype Around AI The first lawsuit targets scammers who misled social media users about Google’s new AI chatbot Bard. “As public excitement in new generative AI tools has increased, scammers are increasingly taking … Read more
So you’re working on your resume. Maybe you haven’t submitted your updated resume anywhere yet, or maybe you have, and it doesn’t seem to get anyone’s attention. Either way, you might be missing one of the most important elements of any resume: Action verbs. If you’re unfamiliar with action verbs, you might wonder how they’re … Read more
