In an email sent to Google Ads advertisers this week, the company announced a change coming to search ads. Effective May 31, 2024, ad customizers will stop serving for expanded text ads (ETAs) and Dynamic Search Ads (DSAs). The notification reads in part: “On May 31, 2024, existing ad customizers for text ads, expanded text … Read more
Google’s CEO Sundar Pichai recently discussed the future of search, affirming the importance of websites (good news for SEO). But how can that be if AI is supposed to make search engines obsolete (along with SEO)? Search vs Chatbots vs Generative Search There’s a lot of discussion about AI search but what’s consistently missing is … Read more
Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head around it can be hard. Google Ads requires a lot of testing and experimentation. Or, at least, it did until now. Google Ads has recently launched a conversational experience for advertisers, which … Read more
Facebook marketing has become a staple for social media marketers over the last few years, and the credit goes to its massive user base. With over 3.06 billion users worldwide, 89% of businesses run Facebook ads as their primary advertising method. But, running your Facebook ads is a tough nut to crack. With soaring competition … Read more
Looking to learn the secrets to lead generation success? Want to know what critical mistakes to avoid when building your paid ad strategy? We’ve got you covered. On April 17, we’re teaming up with Redesign for a live presentation to give you the proven PPC blueprint to boost your leads. Sign up to discover Redesign’s … Read more
As Google’s March core update continues, there’s uncertainty surrounding the impact of advertisements on search rankings. Google’s Search Liaison, Danny Sullivan, took to Twitter to address these concerns, stating that sites with ads can still rank well in Google search results. Google Clarifies The Impact Of Ads On Search Rankings Website owner Tony Hill brought … Read more
Google has announced an update to Google Analytics 4 (GA4) to provide marketers with more insightful measurement tools and a consistent view of conversions across Google Ads and Analytics. The update, which is being rolled out today, includes the following changes: Introduces ‘key events’ to replace conversions in behavioral analytics. Aligns the definition of conversions … Read more
Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022, with 62% of companies currently leveraging it. Additionally, Facebook has proven to be the social media platform that generates the biggest ROI. But getting started on Facebook advertising can … Read more
Using visual content significantly boosts engagement in social media advertising, attracting user interest and prompting more interactions. A study carried out by PR News reveals that posts with images receive 94% more views than those without, underscoring the compelling attraction of visual elements in drawing and maintaining the audience’s focus on social platforms. This strategic … Read more
There’s a lot to be learned from the Super Bowl. While athletes gather new motivation and coaches pick up a few more techniques, the Super Bowl is also an excellent place for marketers to gain tips. How? The ads, of course. Between 80 and 100 ads run annually during the Super Bowl. Companies pay millions … Read more
Believe it or not, PPC automation was around long before the days of ChatGPT. But with the rise in popularity of AI, machine learning, and automation – where does that leave PPC management? Staying tried and true to manual PPC management has been shown to limit efficiency and margins. But PPC automation layering isn’t just … Read more
Google has announced the launch of “Solutions,” a new free tool within Google Ads designed to streamline campaign management and automate tasks for advertisers. The tool, found under the “Tools” section in Google Ads, can help you generate performance reports, manage budgets, and optimize your advertising efforts more efficiently. Key Features Of Solutions Solutions offers … Read more
This post was sponsored by That PPC Guy. The opinions expressed in this article are the sponsor’s own. Google Ads campaigns not yielding the desired results? Want to turn things around, but don’t quite know where to start? Unsure of where your PPC campaign may have gone wrong? In This Guide: 1. How To Improve … Read more
This year’s Super Bowl was the most-watched program in US television history, with the largest audience for a single-network telecast and 123.7 million viewers across television and streaming platforms. And that means a big investment in Super Bowl ads from the big brands. So, which brands used social video sites effectively to amplify their TV … Read more
Google is announcing the launch of its AI-powered tools for generating and editing images in Performance Max campaigns. These features, initially previewed in November, are now accessible in English worldwide, with more languages to follow. Additionally, Google is enhancing its Ad Strength indicator to give advertisers more information about their ad assets, including amount and … Read more
Google bans impersonation and false affiliation in ads, enforcing policy changes in March. Google bans impersonation and false affiliation in ads. Policy enforcement starts in March. Violators will be banned from Google Ads. Source link
Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel. Google is retiring its commission-based bidding for Hotel Ads in October 2024. The company is shifting to AI-powered bidding strategies instead, like tROAS and Performance Max. The changes come as the travel industry rebounds post-pandemic. Source link
PPC management can suck up some major time if you’re focusing on elements that don’t matter, unnecessarily bloating your account, or skipping time-saving tools. These seven Google Ads shortcuts and features can help you win back some of that precious time. Not only will these help you save time, but they’ll also give you insights … Read more
