As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Most of the time we can do both but in the case of pop-up forms, conflict does emerge. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog … Read more
For most organizations, implementing an effective SEO (search engine optimization) strategy involves collecting and analyzing significant amounts of keywords, content, analytics, and competitive data from various sources. SEO professionals then need to use this data to prioritize keyword, content, structural, and/or linking tasks to address issues or build on existing organic search authority. One familiar … Read more
Google offers an AI image classification tool that analyzes images to classify the content and assign labels to them. The tool is intended as a demonstration of Google Vision, which can scale image classification on an automated basis but can be used as a standalone tool to see how an image detection algorithm views your … Read more
![Competitor Backlink Analysis With Python [Complete Script]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/06/python-competitor-backlinks-628bb7e9cf5ac-sej.png "Competitor Backlink Analysis With Python [Complete Script]")
In my last article, we analyzed our backlinks using data from Ahrefs. This time around, we’re including the competitor backlinks in our analysis using the same Ahrefs data source for comparison. Like last time, we defined the value of a site’s backlinks for SEO as a product of quality and quantity. Quality is domain authority … Read more
Chances are, you’ve used one of the more popular tools such as Ahrefs or Semrush to analyze your site’s backlinks. These tools trawl the web to get a list of sites linking to your website with a domain rating and other data describing the quality of your backlinks. It’s no secret that backlinks play a … Read more
For the first time since we started analyzing the gender pay gap at Buffer, our unadjusted gender pay gap is below one percent. Although this number will certainly fluctuate with team changes, we’re proud and happy to see this progress. ❤️ As a reminder, unadjusted means that we are comparing all salaries across Buffer. Adjusted … Read more
It’s impossible to connect with a crowd of faceless nobodies. You have to know whom you’re marketing to if you want your marketing to be effective. Audience analysis can help. Here’s how to get started. Read the full article at MarketingProfs
