You may not realize it, but many of the data-driven insights in GA4 that you utilize daily are powered by AI. Features like automated insights, custom insights, and personalized recommendations showcase the power of AI to guide better marketing decisions. In a recent video on the Google Analytics YouTube channel, Google’s Developer Relations Lead, Matt … Read more
Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by … Read more
Google released the GA4 Reports Builder for Google Analytics, an extension designed for Google Sheets. I’m excited to share that we have launched the GA4 Reports Builder for Google Sheets 🥳https://t.co/ROVqk0ywxA — Matt Landers (@matt_landers) August 14, 2023 The new Google Workspace add-on, published on August 10, aims to simplify the reporting process. But does … Read more
Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. This kind of virality is rare, and we haven’t seen anything similar since then. @bufferapp Mid day Target runs are worth the risk #CapCut … Read more
As we have traversed from Universal Google Analytics to Google Analytics 4, many of us have been painstakingly transitioning tracking metrics to adhere to our new way of data analysis. On the bright side, this is a great time for you to reassess your client goals and how you track their campaign success. Goal-setting With … Read more
Google has introduced a new capability for Google Analytics 4 (GA4), allowing you to apply additional filter types to reports. Now, you can customize reports more granularly using match types such as ‘begins with,’ ‘exactly matches,’ and regex (regular expressions). Detailed Insight With Report Filters Filters allow you to customize the data shown in Google … Read more
With the official sunset of Universal Analytics (UA), businesses are now expected to have Google Analytics 4 (GA4) up and running smoothly. On July 12, I moderated a webinar with Drew Blumenthal, Founder & CEO at Digital Drew SEM. He walked through all of GA4’s new reports and new metrics so you can understand what … Read more
Are you looking for an alternative (or addition) to Google Analytics? Do you have concerns over privacy? Are you looking for something simpler? Do you just like trying new tools? If so, here are 10 tools that offer a nice alternative. They may not be as robust as Google Analytics, but sometimes you just want … Read more
Data analytics offers a lot of new opportunities for the transformation of learning experiences and improve student outcomes. By systematically analyzing educational data, such as student performance and engagement metrics, educators can gain valuable insights to inform decision-making and enhance educational practices. We at Double Cloud decided to explore the power of data analytics in … Read more
In this episode of the Marketing Smarts Live Show, Trust Insights CEO Katie Robbert digs into how GA4 differs from the previous version of Google Analytics and stresses that marketers must take immediate action. “I really keep pushing marketers to start this process as soon as possible,” says Robbert. “Waiting until closer to the deadline … Read more
The Swedish Authority for Privacy Protection (IMY) has cautioned companies against using Google Analytics due to surveillance risks posed by the U.S. government. The warning comes amid growing concerns over the legality of transferring Europeans’ data to the U.S. under laws like the General Data Protection Regulation (GDPR). The GDPR & Data Transfer Concerns GDPR … Read more
Did you forget to complete your properties’ Google Analytics 4 (GA4) setup before the Universal Analytics (UA) deprecation on July 1? Today, we begin shutting down Universal Analytics as we welcome you to Google Analytics 4. This will not happen overnight, so some Universal Analytics properties may continue to process data. However, all properties have … Read more
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As of July 1, the official sunset of Universal Analytics (UA) will be upon us – but are you ready? Has your business started making the switch to Google Analytics 4 (GA4)? With the arrival of GA4 comes a range of new data metrics, more powerful reporting, and predictive intelligence features that you’ll want to … Read more
Social media has grown to be one indispensable tool you can leverage to grow your business. It allows your business to connect with a target audience, build brand awareness, and foster customer engagement. The beauty is that social media now offers a wealth of data that can be leveraged to improve your overall business analytics. … Read more
Google Analytics 4 administrators now have greater flexibility in how web conversions are attributed to marketing channels. Google recently added an “Attribution Settings” option to choose whether conversion credit is assigned to only paid Google Ads campaigns or both paid and organic channels. For businesses focused solely on the impact of their advertising spend, limiting … Read more
Google announced it’s enabling the integration of Google Analytics 4 (GA4) properties with AdSense accounts. This update allows AdSense data to be available in GA4 reports and explorations, providing a more comprehensive view of website performance. Connecting GA4 & AdSense The merger of AdSense data with other website analytics, such as traffic sources and user … Read more
A customer doesn’t just mindlessly purchase a product or service. They go through an entire journey, from discovering your brand, to purchasing your product or service, to sometimes recommending it to someone else. To make sense of your customer’s journey, you’ll need to leverage customer journey analytics. Every business, startup or enterprise — in any … Read more
Microsoft Advertising details several important updates and expansions in its June product roundup. The new tools and features aim to enhance website performance analytics, improve cross-device conversion tracking, expand into new global markets, and integrate more seamlessly with other platforms. Introducing Universal Event Tracking Insights This month’s standout news is the introduction of Universal Event … Read more
