Google Analytics (GA) is a powerful tool that lets website owners learn how users interact with their webpages. The amount of information we can get from Google Analytics is so in-depth that a theory has been circulating, for over a decade, that GA data is a ranking factor. Is Google Analytics really powerful enough to … Read more
Plenty has been said and written about Google Analytics 4 (GA4), but one overlooked message is one about expectations. Marketers used to the legacy Google Analytics Universal platform for most of the past decade need to adjust. Their lives would be easier if the right expectations were set. I recently had the privilege of discussing … Read more
Even though every business is unique, even companies in completely unrelated businesses encounter some of the same persistent issues. In recent years, artificial intelligence has emerged as the technology best suited to address many of these corporate problems. AI and big data work together effectively. AI is used by big data analytics to improve data … Read more
In Universal Analytics (UA), we used to open Behavior reports > Site Content > Landing Pages. The UA landing pages report showed us acquisition, behavior, and conversion metrics organized by the landing page visitors used to enter the site. You could get more granular by adding segments, secondary dimensions, and advanced filters. This data is … Read more
Google Analytics and Search Console data do not match. The discrepancy creates the impression that the data is inaccurate in some way. The reality is that the data is in fact accurate. The discrepancy exists in what is being tracked and how Google chooses to present it. Google Analytics Versus Search Console Reconciling Google Analytics … Read more
Business analytics is essential for making informed decisions in today’s business world. Businesses can improve their operations, make better strategic decisions, and understand their customers better by analyzing data. Data analytics can also help companies identify trends and patterns, which can be used to improve products and business operations. Keep reading to learn about the … Read more
Initially, digital marketers faced problems with reporting and tracking social media analysis. Nowadays, you can use the right analytics tool for reporting. And that makes your work fast and easy. But which Social Media Analytics Tools should you select? For Social media advertisements, you will get so many choices of platforms that have a difference … Read more
As of January 2022, there were reportedly 3.96 billion social media users worldwide which is a 4.8% increase from a year ago, with a prediction 1 billion of those will self Identify as a creator within the next 5 years demonstrating that influencer marketing isn’t slowing down. It’s no surprise that the industry is set … Read more
Sometimes all the persuasive arguments in the world are useless compared with real-life case studies. Here are four that should convince you how useful attribution analytics can be. Read the full article at MarketingProfs
Big ad channels can’t be trusted to give you real analytics. Facebook wants you to use Facebook, so it fudges the stats to ensure you will. Multitouch attribution tools, on the other hand, are impartial and effective. Read the full article at MarketingProfs
So you’ve set up a Shopify website and joined the roughly 1.7 million other businesses that are operating on the platform. Congratulations. This step is essential to reaching global customers and hitting your entrepreneurial goals. What you need now are analytics. They’ll help you identify patterns and insights behind your Shopify store’s performance. When your … Read more
Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines. Source link
