Microsoft advertising in Central and Eastern Europe is about to get more robust. Earlier this week, Microsoft announced a new agreement with Httpool by Aleph, going into effect on September 1, 2023. The agreement allows advertisers and agencies across numerous Central and Eastern European countries access to Httpool through Aleph’s advertising solutions. Read on to … Read more
Artificial Intelligence (AI) is no longer a distant reality; it’s already here, shaping creativity, fueling new concepts, and transforming industries. So far, in 2023, YouTube videos on generative AI have received over 1.7 billion views. In a recent blog post, YouTube’s CEO, Neal Mohan, emphasized the need to seize AI’s potential responsibly. YouTube hopes to … Read more
Microsoft Advertising is tightening policies, adding enforcement details, restricting ads due to laws. New rules target medical, adult, gambling, and alcohol promotions. Microsoft Advertising is updating its policies to strengthen user protection. The company is clarifying how it enforces policies and penalties for violations. New regulations will restrict some types of advertising in certain countries. … Read more
Microsoft recently announced numerous name changes to a handful of its platforms. Microsoft Ads has accelerated its digital footprint through big-name partnerships over the last few years. The platform name changes are a result of what the changes represent. A Quick Background In the past four years, Microsoft Ads transformed its business to focus on … Read more
Google announced it’s enabling the integration of Google Analytics 4 (GA4) properties with AdSense accounts. This update allows AdSense data to be available in GA4 reports and explorations, providing a more comprehensive view of website performance. Connecting GA4 & AdSense The merger of AdSense data with other website analytics, such as traffic sources and user … Read more
In an unexpected turn of events, Neeva, the ad-free and privacy-focused search engine, has announced plans to shutter its consumer search operations. The company, co-founded by former Google executives Sridhar Ramaswamy and Vivek Raghunathan, announced on its website today. Neeva’s Journey Launched in 2019, Neeva aimed to disrupt the search engine market by offering an … Read more
Google announced the release of eight new top level domains (TLDs), including one which may have a high commercial potential for law firms, others that are useful for academics and two top level domains that are based on file extensions, which might be problematic from a security standpoint Top Level Domains The eight new top … Read more
At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. Starting today on the Google app for iOS, you’ll see shortcuts to various actions you can perform other than typing in a traditional search query. In the coming months, Google is upgrading the mobile … Read more
The Worldwide Web Consortium (W3C), the standards body in charge of web standards such as HTML and browser privacy, announced a significant change in how it will operate. Beginning on January 2023, the W3C will become a new public-interest non-profit organization. Worldwide Web Consortium (W3C) While many turn to Google to understand how to use … Read more
