How B2C Companies Leverage AI Marketing [Examples & Tips]

How B2C Companies Leverage AI Marketing [Examples & Tips]

Want to know what‘s really working in AI marketing right now? I’ve been tracking the real impact of AI across different B2C companies, and the results have blown me away. Competera’s real-time pricing helps retailers recover an average of 6% in gross profit. Jasper AI, on the other hand, cut content creation time by 40% … Read more

[B2C Marketers] 5 Tips To Drive More Revenue With Google Ads AI

[B2C Marketers] 5 Tips To Drive More Revenue With Google Ads AI

This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world, AI is more than a buzzword — it’s a necessity. Nearly 90% of marketers plan to increase their investment in AI this year, primarily focusing on boosting their Return on Ad Spend (ROAS). If you’re … Read more

The Top 5 B2C Marketing Trends of 2024 [New HubSpot Blog Data + Expert Insights]

The Top 5 B2C Marketing Trends of 2024 [New HubSpot Blog Data + Expert Insights]

In 2024, 43% of B2C marketers plan to increase their marketing budget. The question is: Where is that budget going? Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2024, we surveyed 1,460 global marketing professionals working in B2B and B2C companies. From influencer … Read more

Email Marketing For B2B Vs. B2C – Key Differences And Strategies

Email Marketing For B2B Vs. B2C – Key Differences And Strategies

Email marketing serves as a robust instrument for businesses to establish connections with their intended audience, be it other businesses (B2B) or individual consumers (B2C). Nonetheless, it is important to recognize that the methods and tactics employed in email marketing vary between these two segments. In this article, we will explore the key differences and … Read more

5 Smart B2C Tactics To Boost Your B2B Brand

B2B marketing is swiftly embracing techniques that were once only for B2C, and we’ve got five smart B2C tactics to add to your B2B plans for 2020 and well beyond. Influencer marketing, engaging interactive content, awards events, chatbots, and podcasting are just some of the ways that today’s savvy B2B marketers can add a healthy…

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