“How is search changing and how do you react to that change?” This was a question in the prep notes for a podcast interview recently. It’s one that, I think, justifies a longer response than what I can give in just a minute or two on that show. Long before AI became the most newsworthy … Read more
Balancing brand and performance marketing has nothing to do with giving each side its amount of time in the limelight. There’s no magic harmony you’re going to create that delivers some sort of marketing tactic equilibrium and equality. This is the most controversial article I have ever written. A lot of people reading this will … Read more
I have been in the SEO industry for over seven years, and I have been leading the SEO team for the last year and a half. One thing that keeps the job exciting is how dynamic the industry can be. But this can also be a challenge for some. Like any average person, especially those … Read more
When I started working from home, I thought work-life balance would come naturally. After all, I have no commute and don‘t have to plan what I wear each workday. And when it’s all over, I can close my laptop and turn on the TV. Now, I realize how difficult it is to achieve a work-life … Read more
Juggling part-time work and college studies can feel like a circus act. You’re constantly spinning plates, trying to keep your grades up while earning a paycheck. It’s a tough gig, but you’re not alone in this high-wire balancing act. Enter paid class assistance, a secret weapon for students stretched too thin. Imagine using Paysomeonetodo.com to … Read more
Businesses come and go. But your personal name, that’s another matter altogether. In the social business world, your name can be leveraged as your personal identifier across myriad social media sites as well as your monetized business brand. In creating a new business or online presence, one of the toughest decisions you may make is … Read more
There are a lot of similarities between parenting and entrepreneurship. Think about it—both are incredibly high-stress endeavors with irregular hours that, most of the time, garner little to no credit for those who undertake them. You’re constantly managing difficult personalities and both can be a real drain on your bank account. Plus, everyone always seems … Read more
Raise your hand if you know the importance of a solid content strategy. If you get it right, it can drive the brand’s sales and credibility through the roof. But there are a lot of misconceptions in the world of content marketing. For instance, people think anybody can become a copywriter. The truth is, not … Read more
