Facebook, Google, Netflix, and Spotify are 4 of the hottest and most successful companies of the modern era. These companies play a large, and some would say too dominant, role in our lives. When was the last time you went a day without scrolling your feed, Googling something, watching TV, or listening to music? Like … Read more
Our very own Cydney D’Costa shares knowledge we’ve gathered from years of experience and countless hours serving clients. Prove to your clients their money and business are in good hands and that you’re invested in their success by sharing these foundational metrics with them: Traffic Engagement Subscribers Customers Customer Lifetime Value Learn the right data … Read more
Know what every business has in common? They all have to do marketing to find customers and make money. Whether you own a brand-new startup or a decade-old enterprise, you can’t exist and grow without marketing. Yes, even you, Tesla. Small business marketing doesn’t look the same as medium-sized or enterprise marketing. You don’t have … Read more
When customers are searching locally for products and services like yours, they often seek validation to ensure they’re making the right choice. This includes reading online reviews, asking for personal recommendations, or looking for more information about your business on your Google Business Profile. Google offers a way for businesses in some industries to earn … Read more
You know you’ve got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage. Read the full article at MarketingProfs
Google has a free, single-page website builder designed for small businesses. Anyone with a Google Business Profile can use this tool to create and edit websites in minutes on either desktop or mobile. With Google’s website builder being an extension of Google Business Profile, you will need to have a complete listing in order to … Read more
It’s never been easier to start an ecommerce business. Thanks to increasing internet accessibility, growing online shopping trust, and more user-friendly tools, entrepreneurs can launch a successful ecommerce business in no time. That’s not an exaggeration, either. While we recommend you put a little more time and thought into your business before launch day, it’s … Read more
For most of my life, I never thought I would be a business owner. For starters, both of my parents started businesses, and I saw firsthand the emotional and financial toll it could take. But I was also an introvert who struggled with anxiety. All of the founders I saw were confident and charismatic, seemingly … Read more
Earning new customers is vital to the growth of any small business, and leveraging marketing strategies is the most effective way to accomplish that goal. However, small business owners often have to wear multiple hats to keep their business running. This can result in their marketing strategy falling to the wayside as they focus on … Read more
Crowdfunding has revolutionized who can start a business. Instead of rehearsing pitches for big-wig investors or wining and dining wealthy relatives, self-starters can turn to the masses to fund their small business ideas…but only if they do it right. Crowdfunding simply means funding a project, business, or other venture by raising small sums of money … Read more
In the world of online marketing, there are a lot of options for you to choose from. When you search for a digital agency, it can take hours to scroll through different websites and social media accounts. Naturally, it’s quite easy to get lost if you don’t know what exactly to look for, but there … Read more
Restaurant owners are not just owners who are running a business. They wear many hats. Managing food orders, handling customers’ complaints, and looking after business finances are just to name a few. Balancing every responsibility can make it difficult for them to ensure effective payroll services. In fact, you might not be taking any decisions … Read more
Designing pins and badges are a great way to promote you’re business or charity and can be an excellent way to add a bit of personality to your everyday life, with the ability to add them to clothes, bags, jackets – the possibilities are endless. 3 Things Which You Must Consider Before Designing Pins There … Read more
Deciding on the type of bags you want for your business can seem impossible. With the endless amount of options available, you might be stuck on which to go with. However, there is one type of bag that you should definitely consider this year, and that’s kraft paper bags! Here Are The Top Reasons Why … Read more
Recently, we had a moment in a creative meeting. A team member opened up about his struggles with mental health throughout his career. When he finished, there was a long pause. The project we were discussing was about mental health. Nevertheless, this level of vulnerability was unexpected in a professional setting. But it shouldn’t be. … Read more
Google announced it will be using artificial intelligence (AI) and a machine learning (ML) model to automatically update business hours and real-world road information. The goal of these initiatives is to provide users with more up-to-date information about neighborhood changes. Harnessing The Power Of AI For More Accurate Information Though research into AI began in … Read more
Many businesses utilized printed shirts some decades ago, long before digital marketing came into play. Printed shirts held efficacy and power in brand awareness, advertisements, and customer loyalty. They were often used as giveaways and promotional tools. They still serve the same purpose today, but they now come with more value and are used in … Read more
Scientists may tell you the last dinosaurs died out 65 million years ago, but they haven’t met your boss. The very definition of old school; she’s the kind of person who only begrudgingly accepted email because she’s still convinced the internet is a fad. But she’s the decision-maker and the person who controls the purse … Read more
