Does your business lack full insight into the performance of your marketing campaigns? With the implementation of call tracking software into your business process, you will quickly see an improvement in the transparency of your marketing attribution and conversion generation. As call tracking allows you to see exactly which source every customer call originates from, … Read more
Looking to create golden sales opportunities efficiently and easily? Do you think you’re attracting good leads, but results aren’t showing it? What could you do with voice-of-customer insights summarized across calls? The key might lie within phone calls. CallRail has analyzed more than 100 million phone calls and consumer communication trends, and they’re ready to … Read more
During its latest quarterly earnings call, Microsoft highlighted how it is leveraging artificial intelligence to improve search, advertising, and productivity. Satya Nadella, Microsoft’s CEO, stated that the company is “redefining how people use the internet to search and create” with AI copilot capabilities. These include GitHub Copilot for developers, Power Platform Copilot for low-code app … Read more
Google’s parent company, Alphabet Inc., held its third quarter 2023 earnings call, offering insights into how its major products and services are performing. Specifically, the earnings call transcript reveals how Alphabet’s investments in AI and new generative search capabilities positively impact its business, with implications for marketers and advertisers. Search Ads Google Search ads remain … Read more
Meta recently held its Q2 earnings call, revealing critical insights into the company’s performance, social platform engagement, and future plans. The company’s focus on artificial intelligence (AI) developments and integrating these technologies into their platforms was a significant highlight. As expected, Mark Zuckerberg, Meta CEO, provided a comprehensive overview of financial performance, user statistics, strategic … Read more
Microsoft announced robust fourth quarter and fiscal year results driven by its cloud business for investors in today’s earnings call. Growth In Revenue Ahead of the earnings call, Microsoft posted a press release. The tech giant reported an 8% growth in revenue to $56.2 billion for the quarter ending June 30, 2023, compared to the … Read more
![Don’t Call It a Throwback: 20 Years of SEO & Search Engine Journal [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/Dont-Call-It-a-Throwback-20-Years-of-SEO.jpg "Don’t Call It a Throwback: 20 Years of SEO &")
The Journey from SEJ’s Infancy to Present Day It’s our 20th Anniversary! In this special commemorative episode, take an exhilarating ride back to some of the earliest SEO and search marketing days as I sit down with our founder Loren Baker. Come for the nostalgia and stay for the hidden gems as Loren reflects on … Read more
Call tracking is an effective method of monitoring and analyzing the ROI of your advertising campaigns. You may learn how successful your efforts are and adjust moving forward. Call monitoring allows you to examine the success of your campaigns, identify the ones that result in the most calls, and fine-tune your approach. Which campaigns are … Read more
Sales and marketing play a major role in ensuring the growth and success of a business. When people hear sales and marketing, they often think of revenue generation and brand promotion. However, there is more for sales and marketing work through phone systems. One of the most important parts of sales and marketing is understanding … Read more
Today, and even more so, because of the COVID-19 lockdowns, most clients and businesses have moved their business dealings online. Customer service needs to be great. Many major companies have outsourced their customer services to call centers that handle responses of one or many businesses. How a call center agent deals with a customer can … Read more
