What Is Click-Through Rate & Why CTR Is Important

What Is Click-Through Rate & Why CTR Is Important

Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But CTR is important to advertisers, too. CTR tells you how well your message aligns with the people seeing it and whether you capture their interest. … Read more

What Is Click-Through Rate & Why CTR Is Important

What Is Click-Through Rate & Why CTR Is Important

Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But CTR is important to advertisers, too. CTR tells you how well your message aligns with the people seeing it and whether you capture their interest. … Read more

23 Email Marketing Tips to Improve Open & Clickthrough Rates [+HubSpot Blog Data]

23 Email Marketing Tips to Improve Open & Clickthrough Rates [+HubSpot Blog Data]

Practicing inbound marketing means sending emails to people who actually want to hear from you. You’ve probably Googled “best email marketing tips” so your emails don’t end up getting lost in a customer’s inbox — or worse, their spam folder. Here are our top email marketing tips that are perfect for small and growing businesses … Read more

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