Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Technology offers new ways to communicate, but real human interaction remains the cornerstone of building trust and fostering genuine relationships. This is where event organizers play a crucial role — not just in coordinating … Read more
Salesforce Connections is almost here! This month, from May 22-23, 2024, innovators in marketing, commerce, and customer engagement will gather in Chicago for this year’s event. And guess what: we’ll be there too! As we gear up for this year’s Connections, we wanted to shine a spotlight on some of the key events and sessions … Read more
In an era where digital presence is synonymous with brand identity, platforms like LinkedIn have transcended their original “networking” purpose, becoming pivotal in lead generation and business growth. A recent exploration by Premier Connect, titled “Turning LinkedIn Connections into Leads,” provides invaluable insights into leveraging LinkedIn’s vast network. Building on this foundation, let’s delve deeper … Read more
When you’re working on a big project or making a tough decision at work and need some advice, you probably turn to those closest to you—your family, close friends, colleagues and mentors. I’d be surprised if you said you tend to call up friends or colleagues you haven’t spoken to in years when you’re in … Read more
Email is almost 40 times better at acquiring new customers than Facebook and Twitter. But only if you send the right emails, to the right people, at the right time. There are countless ways to write copy that converts, but only one way to do it consistently: by using a framework. The Power of a … Read more
