Building a brand on social media has become indispensable for modern businesses. Social media can help businesses engage their target audiences and build relationships. It’s also a fantastic platform for sharing content, measuring and tracking interactions, and promoting special offers. Good online branding on social media can help you reach more potential customers and give … Read more
How do you know if Facebook is a worthy investment, or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links. UTM codes help you track where traffic is coming from, allowing you to properly measure each campaign’s, platform’s, or medium’s ROI. In this blog post, you’ll learn what UTM … Read more
To be competitive as a brand, it’s essential to constantly offer value to your customers. Customer value is what makes the wheels of commerce go around. It’s what makes your customers buy from you, engage with you, follow your accounts, give you positive reviews, and recommend you to their friends. If you’re familiar with our … Read more
Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape changing every day, where’s the best place to start creating and optimizing your strategy? Read on to learn how to create a successful … Read more
When most people think of hyperlinks, they think of connecting two different web pages — such as a blog and landing page — together. But that’s not all hyperlinks can do, they can link to a specific part of a page as well. So remember that really exhaustive glossary you put together on industry terms … Read more
![How to Create an SEO Strategy [+ Free Tools & Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/How-to-Create-an-SEO-Strategy-Free-Tools.png "How to Create an SEO Strategy [+ Free Tools &")
Starting as the SEO Director role at Moz has been a bit daunting. As a search engine marketer, how can I add value to an organization that has been a thought leader in the search marketing space and built industry-defining SEO tools for over a decade? When taking on a new role or client — … Read more
Logos are ubiquitous in our modern world. From global corporations to local businesses, logos visually represent a brand’s identity and serve as a critical tool in communicating with customers. But have you ever wondered why some logos stick in our minds while others are forgettable? The answer lies in the psychology behind logo design. Logos … Read more
Looking to create awesome social media content to boost engagement? It’s a given that creating engaging social media content is crucial for building a strong online presence, engaging your audience, and growing leads and sales. But how do you get it right? Here are some tips and examples. 9 Tips To Create Social Media Content … Read more
To understand human-centered design, let’s start with what it isn’t. Imagine you work at a gaming design company, and one day your boss comes to you and says, “Teenagers these days — they need to get off their phones. Let’s design a crossword-puzzle board game for teenagers — they’d welcome the opportunity to get offline.” … Read more
![Professional Email Address: How to Create One [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/professional-email-address-2.jpgkeepProtocol.jpeg "Professional Email Address: How to Create One [+ Examples]")
News flash — your email address from high school won’t cut it in the real world. Even if “baseballbro25@aim.com” is a reminder for your athletic years, it’s not a professional email address and can result in your email being ignored. That said, there’s probably at least one person who has the same name as you, … Read more
Sitemaps are one of SEO’s oldies but goodies. In fact, they’re one of the most important elements of SEO, because they help Google and other search engines find the pages on your website. Not to mention they also help you rank better, because Google is able to locate new pages and identify updates to old … Read more
![How to Create the Best PowerPoint Presentations [Examples & Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/Powerpoint-presentation.jpgkeepProtocol.jpeg "How to Create the Best PowerPoint Presentations [Examples & Templates]")
Some presentations are better than others. They may have gorgeous designs. Others have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three. And if you’re looking to get started making your own presentation, why not learn from the best of the best? To help you kick your own presentations … Read more
Question: I’ve been noticing that many of the TikToks and Reels I watch are part of an ongoing social media series. How can I start one myself? Whether you have a specific niche as a content creator or not, you probably post about a handful of similar topics on your Instagram and TikTok that your … Read more
![How To Create An Infographic In PowerPoint [+Free Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/how-to-create-powerpoint-infographics.jpegkeepProtocol.jpeg "How To Create An Infographic In PowerPoint [+Free Templates]")
To create professional-looking infographics and captivate your audience, you can benefit from learning how to create your own infographics in PowerPoint. PowerPoint can be a marketer’s best friend when it comes to visual content creation, including infographic design. But it can be intimidating to create your own infographic when you don’t have a design background. … Read more
In today’s competitive digital landscape, creating a successful marketing campaign requires a comprehensive strategy that includes research, goal-setting, and testing. To stand out in your industry or niche, you must aim to be unique and authentic and position yourself as an expert. An excellent promotional plan should have a hook, great visuals, catchy lines, unique … Read more
Getting Started: 2023 Link Building Best Practices Let’s quickly cover the basics of link building first: The best backlinks come from high-authority sites whose niche is the same as yours, or very closely related. If a link has a rel=nofollow attribute, it’s called a “nofollow” link, and it does not pass domain authority to your … Read more
![5 Steps to Create an Outstanding Marketing Plan [Free Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/marketing-plan.pngkeepProtocol.png "5 Steps to Create an Outstanding Marketing Plan [Free Templates]")
Do you take a good, hard look at your team’s marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it’s nearly impossible to put a number on the budget you’ll need to secure for the projects, hiring, and outsourcing you’ll encounter over the course of a year … Read more
Growing up, there was only one thing my mom knew how to do on the internet that I could never figure out — creating an email group. What’s even more surprising is that I sent email blasts to my friends all the time, but I never asked my mom how to make an email group. … Read more
