Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Whether you’re selling cars, shampoo, clothing, or legal services, the decision to buy what you’re selling is always made by a person. That fundamental principle is deeply ingrained in consumer marketing. However, in business-to-business (B2B) … Read more
I spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should be the last thing on my mind — Redditors have a sixth sense for marketing and a hair-trigger for downvotes. My Reddit homepage is a mishmash of everything that interests me: Deep dives into project … Read more
Investments in AI have reached unprecedented levels. According to a World Economic Forum report, the global AI infrastructure market was valued at $35.42 billion in 2023, and projected to reach $223.45 billion by 2030. Our own Q4 2024 market research indicates that 55.4% of B2B marketing teams are investing in AI to automate and analyze … Read more
Decision-makers at brands and agencies know that the new AI-generated holiday ads from Coca-Cola have attracted a lot of criticism. Others have described the three new AI versions of the classic “Holidays Are Coming” campaign as “a soulless and creepy, dystopian nightmare” and “the biggest branding blunder of the year,” with others saying the AI … Read more
I still remember my first taste of artificial intelligence (AI).It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM) and Windows Live Messenger in the early 2000s that you could have a “conversation” with when your real friends weren’t online. But honestly, even as a preteen, I could see that it needed a lesson … Read more
Going live on social media is a great way to connect directly with your audience, answering questions and getting feedback in real time. This is why going live on TikTok should be a major part of your TikTok marketing strategy. However, getting access to TikTok LIVE has a few stipulations, the main one being that … Read more
Instagram is one of the most popular social media platforms in the world, with over 1.2 billion monthly active users. It offers a variety of features to help you showcase your brand, products, services, or personality to your audience. One such feature is the Instagram Broadcast Channel, which allows you to create and join live … Read more
Successful social media marketing starts with defining a target audience. Nothing good really comes out of just putting your content out there and hoping for the best. When you have a clear idea of who your audience is, you’ll run more relevant campaigns that resonate. Here’s a comprehensive guide on what a target audience is, … Read more
We all love Twitter. No matter what we are looking for in our day-to-day lives, Twitter has it all covered for us. Other than our daily entertainment, Twitter is a great place for business and marketing at the same time. Twitter marketing is huge right now, and social media managers have been very much involved … Read more
There are 2.95 billion monthly active users on Facebook. Furthermore, there are about 200 million businesses using the platform. With that said, you’re probably wondering how your brand or organization can stand out among a sea of users on the social network. One simple way to capture your audience‘s attention and keep them engaged is … Read more
In today’s digital age, video content has become a dominant and captivating medium for communication, reaching audiences worldwide. However, to truly engage a diverse international audience, content creators must overcome language barriers. Video translation has emerged as a powerful solution to break down these barriers and create compelling content that resonates with viewers from different … Read more
To enhance user creativity and self-expression, TikTok has announced the expansion of text posts on its platform, diversifying the content creation experience for its users. This new feature demonstrates TikTok’s commitment to social media innovation. The new feature will allow space for written creativity previously limited to comments, captions, and videos. Text posts represent the … Read more
