Today’s question comes from FC, who asks: “As an SEO specialist for over 6 years now, what and where does one need to focus with regard to SEO in this current dispensation. How can you distinguish yourself and standout as an SEO specialist in this era of generative AI and AI search engines?” This is … Read more
A recent analysis by xfunnel.ai examines citation patterns across major AI search engines. The findings provide new insight into how these tools reference web content in their responses. Here are the must-know highlights from the report. Citation Frequency Differs By Platform Researchers submitted questions across different buyer journey stages and tracked how the AI platforms … Read more
Google leads organic search with 94.8% traffic, but AI tools and smaller engines show growing competition. Google still dominates with 94.8% organic traffic. AI tools like ChatGPT are gaining traction in referrals. Bing and smaller search engines show steady growth. Source link
If you asked whether technology could replace marketing a few decades ago, most would look at you like you hit your head on concrete. Now, it’s no more a question but an issue that’s sparking industry-wide debate. And we owe this specifically to the generative AI surge — which has more implications for the creative … Read more
Between Google and Bing, which search engine should you focus on? Should you focus on both or prioritize one over the other? Google is still the world’s most popular search engine and dominant APP store player, but things are changing quickly in an AI-driven world. With the rise of artificial intelligence and both Bing and … Read more
Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine for you?” and ends with “Coffee alternatives.” Often, though, I’ve found myself frustrated by how many times I have to reword the same query … Read more
There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong). While the tools themselves are evolving every day, it seems generative AI search engines aren’t going anywhere. Since Google launched its AI search, it’s already made … Read more
A lot is happening in the world of search right now, and for many, keeping pace with these changes can be overwhelming. The rise of chatbots and AI assistants – like ChatGPT and its new model GPT-4o, along with Google’s rollout of AI Overviews and Search Generative Experience (SGE) – is blurring the lines between … Read more
For digital marketers wanting to include video in their content, or get inspiration, video search engines give you a simple way to sort through the millions of videos available online. Video content is one of the most popular forms of digital media today, and many brands are already experimenting with either YouTube, Instagram, or TikTok. … Read more
2023 was a particularly transformative year for search, witnessing significant advancements in search engine algorithms, artificial intelligence integration, and user experience enhancements. Understanding the mechanics of each search engine goes beyond mere theoretical knowledge; it’s a strategic imperative for anyone looking to enhance their website’s visibility and drive traffic. This article provides a comprehensive overview … Read more
AI large language models (LLMs) like ChatGPT have taken the world by storm and are being integrated into workflows, platforms, and software to make us more efficient and productive. ChatGPT is like the new Frank’s RedHot sauce; people use it for everything. Search engines like Google and Bing have changed to incorporate AI chatbots into … Read more
AI-powered search engines are a new breed redefining the search experience as we know it. And when we talk about AI-powered search engines, Bing and Google SGE (Search Generative Experience) are currently the two that rise to the top. For some time, they have been the most popular and widely recognizable names in AI search … Read more
Oftentimes, marketers focus heavily on Google when vying for traffic. This makes sense considering Google is undoubtedly the most popular search engine, with over 85% of the search market share. But that popularity makes it the most challenging search engine on which to rank highly. You’re missing critical opportunities for traffic if you neglect other … Read more
For the last 20 years, Google has been the search engine that most people use for everyday searches, product research, and staying up to date on the latest news. With its long-standing domination and majority market share, it’s been hard to argue that any search engine serves up better results than Google. Because of this … Read more
12 billion, 3 billion, 1 billion. That’s the number of searches made in some of the top alternative search engines monthly. While Google still holds more than 80% of the market share, ignoring search engines such as Bing, Yahoo, and DuckDuckGo can make you lose out on relevant traffic. So don’t limit yourself to Google’s … Read more
In 2021, China surpassed one billion internet users, making it the biggest online market in the world. But as global businesses seek to gain a foothold in this rapidly growing digital economy, they face a unique set of challenges, including optimizing their websites for the world’s most populous nation. Unlike in the rest of the … Read more
These days, image search engines are more advanced than ever. No matter what kind of image you want to find, chances are, with the right keywords, search filters, and tools, you’ll find it. That’s not all, though. Need to find a source for an image? Do a reverse image search. Want a high-res image to … Read more
