How to Create Detailed Buyer Personas for Your Business [+Free Persona Template]

How to Create Detailed Buyer Personas for Your Business [+Free Persona Template]

Responding to major events like a pandemic or recession requires marketers to use real-time data to keep up with consumer demands, attitudes, and behaviors. However, marketing according to data points alone isn’t enough to get meaningful customer engagement with your business—that’s the job of a buyer persona.  There are many factors of customer behavior you’ll … Read more

A Detailed Guide About Maximizing Your Advertising Strategy With Yahoo Ad Tech

Yahoo Ad Tech

Yahoo Ad Tech is a digital online advertising platform that helps you reach your online audience across every screen. With its DSP and SSP solutions, it provides an easy way to create meaningful connections across advertising, search, and media. It can help you manage campaigns, track performance and optimize your reach. So, if you are … Read more

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