How to Create Detailed Buyer Personas for Your Business [+Free Persona Template]

How to Create Detailed Buyer Personas for Your Business [+Free Persona Template]

Responding to major events like a pandemic or recession requires marketers to use real-time data to keep up with consumer demands, attitudes, and behaviors. However, marketing according to data points alone isn’t enough to get meaningful customer engagement with your business—that’s the job of a buyer persona.  There are many factors of customer behavior you’ll … Read more

Meta To Launch AI Chatbots With Distinct Personas

Meta To Launch AI Chatbots With Distinct Personas

Facebook’s parent company, Meta, may be preparing to launch a new range of chatbots with distinct personalities, potentially as early as next month. The bots aim to boost user engagement and provide innovative search functions and recommendations on Meta’s platforms. The big tech company is exploring a variety of “personas.” One is rumored to be … Read more

Google’s Mueller To Those Who Create Fake Personas: You’re Deluding Yourselves

Google's Mueller To Those Who Create Fake Personas: You're Deluding Yourselves

Google’s John Mueller expressed his thoughts in a series of tweets about SEOs who create fake personas for a review site, including false LinkedIn profiles. He said if they think nobody can tell that “you’re deluding yourselves.” Fake LinkedIn Profiles To Look Legit AI is used to catch millions of fake LinkedIn profiles every year. … Read more

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