YouTube expands Shorts monetization with new ad controls, measurement tools, and creator partnerships. Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content. New interactive stickers and animated ads will enhance advertising options by year-end. YouTube is expanding measurement capabilities with third-party sales lift tracking and improved Brand Lift surveys. Source … Read more
Google has announced plans to discontinue its Enhanced Cost-Per-Click (eCPC) bidding strategy for search and display ad campaigns. This change, set to roll out in stages over the coming months, marks the end of an era for one of Google’s earliest smart bidding options. Dates & Changes Starting October 2024, new search and display ad … Read more
There have been significant changes to the way users interact with search engines, with SERPs moving beyond the basic blue links to a more dynamic and feature-rich structure. As Google’s SERP features continue to evolve, it’s important to understand each update and how they impact your SEO efforts. So if you’re a digital marketer or … Read more
In this installment of Ask a PPC, we’re going to dive into enhanced conversions. As brands get their privacy-first plans in place, it’s critical that you feel comfortable with enhanced conversions. We’ll dive into: What are enhanced conversions? How to set them up. Why they’re important. Note that this post is exclusively focusing on Google’s … Read more
Tired of the same boring Discord server life? Want to add color and a sense of community life? How about adding a few tunes to your Discord? Now, you might be asking how to play music in Discord. Do not worry; we have a handy-dandy guide to take you through the whole discord music structure. … Read more
Google Search Console is a great tool for SEO pros. But as many of us know, using the interface exclusively comes with some limitations. In the past, you often had to have specific knowledge or the help of a developer to overcome some of them by pulling the data from the API directly. Google started … Read more
ChatGPT remains one of the most talked about tools in the world of SEO. Some users are finding ways to leverage the platform for content and SEO; others use it to create ads, optimize meta titles, create structured data, and be more productive overall. And being more productive by integrating ChatGPT and Google Sheets together makes … Read more
The convergence of rising privacy concerns and regulation enforcement with fast-paced technology advancements has sparked a revolutionary transformation in how we approach marketing planning and execution. As technology continues to evolve rapidly, the vast amounts of personal data generated by consumers have become increasingly vulnerable, triggering heightened apprehensions about privacy and data security. Consequently, governments … Read more
To enhance mobile user’s search experience, Google has unveiled new features and updates for the Chrome mobile browser. These enhancements suggest related content, highlight trending topics, and expand search suggestions. Get Search Suggestions Chrome on iOS and Android platforms now offers search suggestions relevant to the webpage a user is viewing. This feature provides a … Read more
To advance AI capabilities in the workplace, OpenAI announced a series of updates to its pioneering generative AI models, GPT-3.5 Turbo and GPT-4. These enhancements, which include the revolutionary introduction of new function calling capability, improved steerability, extended context for GPT-3.5 Turbo, and a revised pricing structure, aim to provide developers with an expanded toolbox … Read more
