Foundations of Data Privacy in Email Marketing – Litmus

Kimberly Huang

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof … Read more

Foundations of Copywriting: 3 Lessons for Email Marketers [Free Guide] – Litmus

Litmus

Words bring your email campaigns to life! But the actual writing for email part can leave even the most seasoned writers scratching their head. What’s the ideal character count for email subject lines? Should I go for short or long copy? How much is too much personality for this marketing email? Email copywriting is a … Read more

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