Click fraud in lead generation can drain your marketing budget and corrupt your data, leading to misguided strategic decisions. While automated detection tools serve as a first line of defense, relying solely on them is not enough. This guide presents practical, hands-on approaches to identify and combat click fraud in your lead generation campaigns in … Read more
Google is looking into concerning reports that some businesses are sabotaging competitors’ Google Business Pages (GBPs) by creating fake Local Service Ads (LSAs) linked to their profiles. Google Ads Liaison Ginny Marvin acknowledged the tactic on X (formerly Twitter) after Ben Fisher alerted her to a thread on Google’s support forum detailing the destructive scheme. … Read more
Google announced it’s pursuing lawsuits against two groups that have sought to exploit the company’s services and users. Lawsuit Targets Scammers Abusing Hype Around AI The first lawsuit targets scammers who misled social media users about Google’s new AI chatbot Bard. “As public excitement in new generative AI tools has increased, scammers are increasingly taking … Read more
Identity authentication is crucial in Florida to prevent identity fraud and keep the state safe. However, individuals continue to use fake identification cards for various reasons, including underage drinking, buying restricted items, accessing bars, and other unauthorized activities. Fake id florida cause concern, particularly for businesses vulnerable to fraud or scams. Authorities in Florida have … Read more
Ad fraud is showing no signs of slowing down. In fact, the latest data indicates that it will cost businesses a colossal €120 billion by 2023. But even more worrying is that fraudsters’ tactics are becoming so sophisticated that even big-name companies such as Uber, Procter & Gamble, and Verizon have been victims of ad … Read more
I’m going to be very honest with you. Because I’ve learned, when it comes to talking about this particular topic, not being honest does everyone a disservice. So to all of you reading this right now, here’s the truth: I feel like I’m a fraud. I’m constantly waiting for the other shoe to drop, to … Read more
