Last Click Attribution is Dead: Here’s How to Fix it [MozCon 2025 Speaker Series]
![Last Click Attribution is Dead: Here’s How to Fix it [MozCon 2025 Speaker Series]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/05/Last-Click-Attribution-is-Dead-Heres-How-to-Fix-it.png "Last Click Attribution is Dead: Here’s How to Fix it")
Tired of last-click attribution stealing all the credit? Learn how to build a smarter, full-funnel model that finally proves SEO’s true impact Source link
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Local SEO: How To Make More Customers Click, Choose & Walk Through Your Doors [Webinar]
![Local SEO: How To Make More Customers Click, Choose & Walk Through Your Doors [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/05/Local-SEO-How-To-Make-More-Customers-Click-Choose.png "Local SEO: How To Make More Customers Click, Choose &")
How do you turn local searches into real foot traffic? If your business relies on being found locally, clicks alone aren’t enough. You need future customers to choose you and show up. Whether you’re managing search visibility, local listings, or digital customer experience, this session will help you turn more searches into measurable visits and … Read more
Google AI Overview Study: 90% Of B2B Buyers Click On Citations
Google’s AI Overviews have changed how search works. A TrustRadius report shows that 72% of B2B buyers see AI Overviews during research. The study found something interesting: 90% of its respondents said they click on the cited sources to check information. This finding differs from previous reports about declining click rates. AI Overviews Are Affecting … Read more
AI Overviews Rise As Click Rates Decline
A new study on Google search behavior examines changes in clickthrough rates across industries. The data correlates with increased AI Overviews (AIOs) in Google’s search results. Research from Advanced Web Ranking (AWR) reveals that AIOs appeared in 42.51% of search results in Q4, up 8.83 percentage points from the previous quarter. With this increase, clickthrough … Read more
Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation
Click fraud in lead generation can drain your marketing budget and corrupt your data, leading to misguided strategic decisions. While automated detection tools serve as a first line of defense, relying solely on them is not enough. This guide presents practical, hands-on approaches to identify and combat click fraud in your lead generation campaigns in … Read more
10 of the Best TikTok Ad Examples (+Why They’ll Make You Click)
I’ve tried and tried, but I can’t crack the TikTok algorithm. Friends and peers regularly ask for advice on how to get eyes and engagement there, and I hate to admit it, but I’ve got nothing. Thankfully, TikTok ads are here to bypass the unknowns and reach your audiences, and the best TikTok ads have … Read more
19 Email Marketing Mistakes Affect Open, Click, Conversion Rates
There’s so much happening in marketing; search is upside down with generative AI, and social media platforms have algorithms that want to retain users. With all this, email marketing remains one of the most effective and trusted marketing channels because it builds a direct relationship between you and your customer. But are email marketers always happy … Read more
48 Call-to-Action Examples You Can't Help But Click
Think about all the times you‘ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly. Each one of these signups is likely a result of an effective call-to-action (CTA). Think about it: If you hadn’t been drawn in by the copy … Read more
16 Call-to-Action Formulas That Make People Want to Click, According to Neil Patel
Good things happen when you create killer calls-to-action. I would even argue that your website can’t be successful unless you produce great calls-to-action. The ideal CTA, however, isn’t always easy to think of. Sometimes, you need a little nudge in the right direction. If you’re sick of “click now” CTAs that aren’t working, improve your … Read more
Better Alternatives To ‘Click Here’
Nothing is more boring and unmotivating to a user than seeing a big “Click Here” or “Learn More” link. As a user, they’re already researching a product or a service they want to purchase. Of course, they’re going to click links to learn more. Going Beyond “Click Here” Or “Learn More” So, how do we … Read more
Click Google Gravity I Am Feeling Lucky
Are you aware of google gravity tricks? 70% of the users think Google is only functioning as a search engine or an email account. But in reality, Google is a big platform full of versatility and surprises. Like serious search work, Google has many funny features made for the audience’s engagement to create entertainment. And … Read more
