There’s so much happening in marketing; search is upside down with generative AI, and social media platforms have algorithms that want to retain users. With all this, email marketing remains one of the most effective and trusted marketing channels because it builds a direct relationship between you and your customer. But are email marketers always happy … Read more
Think about all the times you‘ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly. Each one of these signups is likely a result of an effective call-to-action (CTA). Think about it: If you hadn’t been drawn in by the copy … Read more
Good things happen when you create killer calls-to-action. I would even argue that your website can’t be successful unless you produce great calls-to-action. The ideal CTA, however, isn’t always easy to think of. Sometimes, you need a little nudge in the right direction. If you’re sick of “click now” CTAs that aren’t working, improve your … Read more
Nothing is more boring and unmotivating to a user than seeing a big “Click Here” or “Learn More” link. As a user, they’re already researching a product or a service they want to purchase. Of course, they’re going to click links to learn more. Going Beyond “Click Here” Or “Learn More” So, how do we … Read more
Are you aware of google gravity tricks? 70% of the users think Google is only functioning as a search engine or an email account. But in reality, Google is a big platform full of versatility and surprises. Like serious search work, Google has many funny features made for the audience’s engagement to create entertainment. And … Read more
