How to Write a Call-to-Action That Gets Visitors Clicking

How to Write a Call-to-Action That Gets Visitors Clicking

Good writing matters in marketing. Being able to articulate ideas clearly is vital to capturing the attention of prospects. Let’s take a call-to-action (CTA) as an example. If the copy you craft doesn’t draw visitors in, that can hurt your click-through rate, lead conversions, and sales. In this blog post, we’ll discuss some vital copywriting … Read more

10 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump

10 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump

At HubSpot, we’re constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and customers. Having CTAs throughout your website and blog will certainly help your website visitors find your conversion pages. But are your CTAs effectively capturing people’s attention?  Try to … Read more

16 Call-to-Action Formulas That Make People Want to Click, According to Neil Patel

16 Call-to-Action Formulas That Make People Want to Click, According to Neil Patel

Good things happen when you create killer calls-to-action. I would even argue that your website can’t be successful unless you produce great calls-to-action. The ideal CTA, however, isn’t always easy to think of. Sometimes, you need a little nudge in the right direction. If you’re sick of “click now” CTAs that aren’t working, improve your … Read more

15 Call-to-Action Statistics You Need to Know About to Increase Your Conversion Rate

15 Call-to-Action Statistics You Need to Know About to Increase Your Conversion Rate

You’re leaving money on the table by not using effective call-to-actions (CTAs) in your marketing campaigns. To help you create irresistible CTAs and move a higher percentage of people down your marketing funnel, we’ve compiled a list of 15 relevant call-to-action statistics. We scoured the internet for the latest research papers, reports, and case studies. … Read more

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