AI-Powered Gap Analysis: 5 Ways to Find What’s Missing at Every Stage in the Buyer Journey
Discover how AI can revolutionize your marketing strategy by identifying gaps at every stage of the buyer journey. Source link
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Outrank Competitors With Content Gap Analysis
Explore 3 types of content gap analysis to help you find high-quality content ideas, monitor your competitors, and beat their SERP rankings. Source link
Google Search & Shopping, Product Variants And A Gap To Bridge
“A gap to bridge… What gap, what bridge?” Relax; give me a moment. I have not said a word yet. Let me first clarify the entities this article revolves around so that you understand who and what I am actually talking about: Google Search: Just plain old Google Search as we have known it since … Read more
How Snapchat is Bridging the Gap Between Sports Fans and Their Favorite Teams
Snapchat created an immersive experience for fans watching the 2023 Women’s World Cup. When the games kicked off last month, Snapchat launched a suite of augmented reality (AR) features and exclusive content to connect soccer fans with National Teams across the globe. The content package includes: An AR “Team Tracker” Lens that allows fans to … Read more
Buffer’s 2022 Pay Analysis: Unadjusted Gender Pay Gap Below 1%
For the first time since we started analyzing the gender pay gap at Buffer, our unadjusted gender pay gap is below one percent. Although this number will certainly fluctuate with team changes, we’re proud and happy to see this progress. ❤️ As a reminder, unadjusted means that we are comparing all salaries across Buffer. Adjusted … Read more
Women In SEO Share Tips On Closing The Wage Gap
We’re back this Women’s Day with even more tips and advice from women in the SEO industry on how to know your worth – and command it. This piece was originally published in 2021. Now, another year into a global pandemic and amid ongoing socioeconomic unrest the world over, our experts have more to share. … Read more
