What Is Generative Engine Optimization [Tips & Workflows To Do It]
Description: Struggling to reach users on generative search platforms? Learn how Generative Engine Optimization (GEO) helps you capture and convert high intent traffic. Source link
Description: Struggling to reach users on generative search platforms? Learn how Generative Engine Optimization (GEO) helps you capture and convert high intent traffic. Source link
There’s been a lot of talk recently about whether large language models (LLMs) are replacing a considerable amount of Google searches. While Google is clearly still the market leader, with 14 billion searches per day worldwide, an estimated 37.5 million “searches” on ChatGPT represent an opportunity for your brand. SEO professionals have years of experience testing … Read more
ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to recent research from Andreessen Horowitz. To compile their rankings of the top 50 products in each category, the researchers looked at the most popular generative AI apps by monthly active users, per Sensor Tower … Read more
Social media offers a valuable channel for businesses to connect with their prospects and current customers. A whopping 63.9% of the world’s population spends time on social media. Yet, social has also become an increasingly difficult forum to stand out in as more businesses continue to seek to capitalize on the opportunity that awaits. The … Read more
This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. Imagine this in the time of Google AIO: A potential customer asks Google Gemini, ChatGPT, or Perplexity AI for the best SEO tools, top e-commerce platforms, or leading digital agencies. Your brand has dominated traditional search rankings for … Read more
Recent studies by Gartner and Adobe show that generative AI is becoming a key tool in marketing. Almost three-quarters of marketing teams now use GenAI, and most consumers are comfortable with AI in advertising. AI Adoption In Marketing A survey by Gartner of 418 marketing leaders found that 73% of marketing teams use generative AI. … Read more
Since launching to the public on Jan. 20, 2025, Chinese startup DeepSeek’s open-source AI-powered chatbot has taken the tech world by storm. As the top free app by downloads in the U.S. Apple app store since Jan. 26 – with 16 million app downloads in its first 18 days (ChatGPT had 9 million in the … Read more
Google has updated its Generative AI Prohibited Use Policy to clarify the proper use of its generative AI products and services. The update simplifies the language, and lists prohibited behaviors with examples of unacceptable conduct. Key Updates To Policy The updated policy clarifies existing rules without adding new restrictions. It specifically bans using Google’s AI … Read more
This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. With its ability to rapidly produce content at scale, generative AI has quickly become a pivotal content creation tool for any brand trying to maximize its visibility, engagement, and performance online. However, while AI significantly reduces the time … Read more
Microsoft has announced an expansion of Bing’s generative search capabilities. The update focuses on handling complex, informational queries. Bing provides examples such as “how to effectively run a one-on-one” and “how can I remove background noise from my podcast recordings.” Searchers in the United States can access the new features by typing “Bing generative search” … Read more
Way back in late 2022, generative AI burst into the mainstream, with many people thinking it would quickly wipe out most jobs and we would all be quickly serving our robot overlords. And sure, that hasn’t quite happened (yet!), but there are several ways that generative AI can be used to help startup business owners … Read more
There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received was about keywords, backlinks, relevancy, and improving user experience. However, as technology has advanced, SEO has changed. We’re entering a new era of search — … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! The rapid rise of generative AI (GenAI) is unlike anything we’ve seen at the intersection of technology and media since the creation of the Internet. Some of the initial use cases for GenAI have been … Read more
Getty Images announced an updated AI model for their image generator that generates images faster and with a higher quality. The changes benefit users of Generative AI by Getty Images and also Generative AI by iStock. Fully Licensed High Quality Images The Getty AI generated images are trained on their own content which means that … Read more
There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong). While the tools themselves are evolving every day, it seems generative AI search engines aren’t going anywhere. Since Google launched its AI search, it’s already made … Read more
If you own a local business, it’s quickly becoming imperative to understand Google’s new Search Generative Experience (SGE) and how to adjust your local SEO strategies to maintain and even enhance your presence for optimal visibility, traffic, and revenue. The good news is if your business has been employing local SEO and content marketing best … Read more
Google announced the rollout of new generative AI capabilities for Demand Gen campaigns in Google Ads today. The tools, powered by Google’s artificial intelligence, will allow advertisers to create high-quality image assets using text prompts in just a few steps. The AI-powered creative features aim to enhance visual storytelling to help brands generate new demand … Read more
The advent of Google’s Search Generative Experience (SGE) is revolutionizing online search, ushering in a new era of contextualization and intuition in information discovery. This technological advancement is fundamentally changing SEO strategies, requiring professionals to adopt a new approach to content creation. The impact on users is equally significant, with AI greatly facilitating access to … Read more