How HubSpot's Social Team Grew Their LinkedIn Presence by 84% in Six Months, According to HubSpot's Director of Social

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Over the past few months, you might’ve noticed a shift in HubSpot’s social strategy. The more traditional B2B posts have given way for a social media presence that … Read more

How I Grew My Business to Multiple Six Figures by Embracing AI (And How I’ll Use it in 2024)

How I Grew My Business to Multiple Six Figures by Embracing AI (And How I'll Use it in 2024)

Like many small business owners, I spent a lot of time in 2023 considering how I wanted to integrate artificial intelligence into my content agency, iHartContent. At first, my instinct was to join “Team No AI” and to ignore it altogether. As a writer, the fear of tools like ChatGPT is entirely understandable. After all, … Read more

How Chenell Basilio Grew A Newsletter to 20k+ Subscribers in 8 Months

She’s Grown An Audience of 20k+ Subscribers in Less Than A Year – Here’s How

Meet Chenell Basilio, a savvy creator who stumbled upon the power of newsletters almost by accident. Starting with a simple curiosity about how others were successfully growing their email lists, Chenell embarked on a journey of research and discovery with Growth in Reverse. Eight months later, she boasts an impressive following of over 20,000 subscribers … Read more

Creators Unlocked: How Joy Ofodu Grew Her 200k+ Audience

Growing A 200k+ Audience By Channeling Personal Experiences Into Content with Joy Ofodu

🔓Creators Unlocked This interview is part of a series called Creators Unlocked that delves into the world of content creators to uncover the stories behind their social media posts. From Twitter to TikTok, the articles aim to offer insights and learnings for aspiring and established creators while also offering a glimpse into the lives of … Read more

I Don’t Do Paid Ads: How I Grew My Business to $270K+ in Revenue

I Don't Do Paid Ads: Here's What I've Invested in Instead to Grow My Business to $270K+ in Revenue

Many business owners assume that the quickest way to grow is to pay to get in front of potential customers (or to do tons of cold outreach). But I never even considered that approach, and I’ve still managed to grow a thriving business in less than two years. When I decided to launch my disability … Read more

What Fragrances Grew In Popularity Due To The Power Of Social Media?

Fragrances

Social media has had a significant impact on the fragrance industry, with certain scents experiencing a surge in popularity thanks to influencers and online communities. These fragrances become cult beauty buys that gain reputation and credibility, very quickly. Parfumery is a luxury fragrance site that offers samples of all these ‘cult beauty buys’ for a … Read more

Heres How Janet Hoang Grew her Business to 7 Figures in Sales

How This Small Business Owner Went From an Etsy Store with $100 to making 7 Figures in Sales

At just five years old, Janet Hoang already had a ton of business savvy. After acquiring a surplus of a certain in-demand item, she figured out a way to earn some extra money from her kindergarten classmates. “I don’t know why, but my aunt spoiled me with Hello Kitty stationery,” Janet said. “I would tear … Read more

How I Grew My Business’ TikTok Accounts to Over 40K Followers in a Few Months

The Schedule and Strategy I Used to Gain 13K+ TikTok Followers and 1M+ Organic Impressions in Just a Few Weeks

Like so many founders who are facing the daunting task of learning yet another new social media platform, I was overwhelmed by the idea of starting a TikTok for my business. Coming from the world of finance, I don’t have a background in content creation, and I wouldn’t even consider myself a particularly creative person. … Read more

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