Habits

Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Let’s play a game: Tell me how old you are without telling me how old you are. Not sure how to respond? Well, chances are your content consumption habits give you away. For instance, I love Instagram and Netflix but have left my Snapchat stage behind and don’t understand Roblox. (If you’re scratching your head, … Read more

Gen Z Buying Habits: What Gen Z Spends On & Why Marketers Need to Care

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Gen Z Buying Habits: What Gen Z Spends On & Why Marketers Need to Care

With a purchasing power of more than $450 billion in the United States alone, Gen Z’s buying habits are shaking up the global retail landscape. And honestly, it’s no surprise looking at my younger cousins, nieces, and nephews. Although many Gen Zers are still coming of age — earning their first allowances and paychecks, entering … Read more

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